Learn virtually in the comfort of your home or office - no travel required! Our webinars make it easy to get the educational topics you want, when you want them. Participants earn CEUs toward Landscape Industry Certified recertification.

WEBINARS

Learn virtually in the comfort of your home or office - no travel required! Our webinars make it easy to get the educational topics you want, when you want them. Participants earn CEUs toward Landscape Industry Certified recertification.

Archived Webinars

UPCOMING WEBINARS

The Sellability of your Business
The Sellability of your Business

Wednesday, January 16, 2019, 1:30pm EDT

Presenter: Peter Holton, Caber Hill Advisors

This presentation discusses the concept of sellability, an owner’s ability to successfully complete the sale of their landscaping business at a fair market value. It will explore the seven financial and non-financial aspects of a landscaping business that determine how attractive it is to prospective buyers, and attempt to explain why some businesses are worth buying at almost any price while others are difficult to sell when practically given away.

Attendees will have an opportunity to evaluate their own business according to the criteria outlined in this presentation, and attendees will be given the opportunity to discuss their companies’ strengths, weaknesses, and overall sellability. Using real world examples from both audience participants and Peter’s own experiences advising landscaping buyers and sellers, attendees will gain valuable knowledge about the realities of selling a landscaping business and leave with actionable advice that they can implement in their own organization.


WEB_19_2
Non-Member price: 39.00
Member price: 0.00
39.00
Want to Sell and Retain More Clients in 2019?
Pull These 3 Marketing Levers

Wednesday, January 23, 2019 1:30pm EDT

Presenter: Alain Parcan, Market Hardware

Want to Double Sales and Retain More Clients in 2019? Pull These 3 Marketing Levers

The most successful landscaping professionals update their marketing plan to make the most of the New Year. Buckle your seatbelts because 2019 will be unlike any other…

Google has become more competitive AND more complicated than ever. We’ll all be forced to think outside the box when it comes to 2019-ready Web Marketing strategies. A handful of your competitors will do better. For some, it could get ugly. So if you want to win your fair share of business from the Web where new customers go to find businesses like yours, you can’t afford to miss out on this Webinar.

Even if you think your marketing strategy is ‘pretty good,’ now is the time to get moving on one (or more) of these three digital strategies:

1. Get a 2019 SEO plan that will keep your business at the top of Page One and focuses on driving more new reviews for your business.
2. Start using those “Web Ads” that follow you around on the different news, weather and sports sites you visit. It’s called “Display Ad Retargeting” and converts the prospects that visit your site but don’t contact you right away. Build more clients by staying in front of them when they need you most.
3. Learn if Google Local Service Ads will flip your marketing upside down in 2019 (or right-side up, if you’re prepared) – if you’re not sure what this is, your attendance is a must.

Simply put, we expect these to be the three most effective marketing strategies in 2019 for NALP members.

Webinar: WEB_19_4
Non-Member price: 39.00
Member price: 0.00
39.00
Landscape Industry Certified Webinars approved for NALP Landscape Industry Certified recertification at 1 CEU per hour of instruction attended. For more information, please visit NALP's Recertification Center.

PARTICIPATION

  • FREE for all members of the industry!

All webinars (including slides) are archived in the Member Center for on-demand viewing at your leisure. National Association of Landscape Professionals membership is required to access archived webinars.