LANDSCAPE INDUSTRY STATISTICS
SIZE OF INDUSTRY
There are a number of market reports that provide data about the size of the industry. Statistics from the March 2015 IBIS World market report show that the landscape services industry has annual revenues of $75 billion, annual growth of 3.4%, employs 971,013 people, and represents 481,886 businesses. The Global Industry Analysts Report says “the landscaping services market in the U.S. is expected to recover and poised and reach $80.06 billion by 2015.”
STATE OF THE INDUSTRY
In the Lawn and Landscape Magazine State of the Industry 2014 survey, respondents reported business in the following sectors: 65% single family residential, 23% commercial/industrial, with revenue from services breaking down as follows: 42% maintenance, 19% design/build, 13% lawn care, 6% tree care, 6% snow removal, and 6% irrigation. The fastest growing services were maintenance and design/build.
According to the Lawn and Landscape survey, the average company employs 15 people year-round, has $1 million in revenues and has a net profit of 10%.
The Landscape Management Industry Pulse Report 2014 shows that 80% of contractors surveyed described the state of the market as very healthy, compared to 56% in just two years earlier in 2012. Contractors were very optimistic (41%) about the outlook for 2015, and 17% projected that they would have higher revenue in 2015 over 2014.
According to the Green Industry Pros Industry Business Report equipment suppliers and dealers are benefiting from the growing landscape and lawn care revenues. Roughly 60% of suppliers said both equipment and parts business was up this year, while 55% said they also saw an increase in service business. In 2015, roughly half of dealers expect to see an increase in both equipment and parts business, while 58% anticipate more service-related work.
Equipment dealers (39%) expect to sell more equipment and parts to landscapers next year. Just 5% of dealers expect to sell less to landscapers.
It is clear that Americans think a well-maintained yard is important and they value the contributions of landscape professionals.
A new survey by Harris Poll for the National Association of Landscape Professionals conducted among 2,034 U.S. adults (ages 18+), finds that three quarters of Americans (75%) feel that it is important to spend time outside in their yards. Despite the perception that the younger generation is only focused on a high-tech lifestyle, nearly three quarters (74%) of Millennials (18–34 year olds) think spending time outside in their yards is important. Eighty-three percent of Americans think having a yard is important and 90% of those with a yard think it is important that it is also well-maintained. Also, those who live in the South (85%) or Midwest (87%) are more likely than those who live in the Northeast (79%) to say this is important.
A large majority of Americans (67%) agree that professional landscape help would allow them to have a nicer yard. Nine in ten (90%) prefer to live in a home surrounded by trees, grass and other living plants and almost half (47%) wish they could hire a landscape professional to help them. Americans also want to live in an area where they can see or walk to nice landscaping (91%), and they think it is important (71%) that their neighbors have well-maintained yards. They also agree (84%) that the quality of a home’s landscaping would affect their decision about whether or not to buy a home.
An infographic and report, are available on the media section of www.landscapeprofessionals.org.
According to the survey on consumer spending habits conducted by Harris Poll in 2013, spending on landscape contracting should remain steady with the most significant increase in the design build sector.Click here to see the consumer spending infographic.
Most realtors and homeowners feel that investments on landscaping and lawn care offer a good return on investment. The Homegain.com National Home Improvement Survey 2012 surveyed nearly 500 real estate agents nationwide to determine the top 10 low cost, do-it-yourself home improvements for people getting their home ready to sell. Ninety-sevent percent of real estate agents recommended landscaping as a top five home improvement recommendation responding that a homeowner can expect a 215% return on investment.
It is also clear that having access to green spaces is important to many people. The Husqvarna Global Garden Report 2012 showed that “63% of respondents reported being willing to pay more for an apartment or house if it was located in an area with good green spaces, compared with, for instance, 34% willing to pay more for an area with good shopping and 33% for good cultural venues.” “67% is the share of American urban respondents in this year’s survey who believed that having access to a good green space might get them to exercise more regularly.” “52% is the share of urban respondents globally in this year’s survey who identified “green areas” as a feature they would like to see more of in their cities, making it the most frequently mentioned feature.”
Find more information on our website about the landscape and lawn care industry, as well as statistics and research about the benefits of green spaces.