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Because landscape and lawn care services are mostly discretional purchases and there is an abundance of choice when it comes to providers, it’s critical you can persuade your client base to select you over other options. Your marketing efforts can be highly effective at influencing consumer behavior if you consider some of the main factors […]
The post How to Influence Consumer Buying Decisions appeared first on The Edge from the National Association of Landscape Professionals.
Sometimes, there are certain aspects of your lawn care business you have in place because that’s simply how you operated when you first got started. One of those can be how you sell and offer your services. Depending on your core customer base, your current sales model may not be the most effective method anymore. […]
The post Lawn Care: Different Sales Offerings To Consider appeared first on The Edge from the National Association of Landscape Professionals.
Tired of dealing with customers simply interested in your pricing and feeling like it’s a race to the bottom against your competitors? Duane Cashin, founder and CEO of Cashin Sales, says the key to overcoming this is selling your company’s value during the discovery phase of the sales process. “It lays the foundation for the […]
The post Selling Value: How to Avoid Falling into the Commoditization Trap appeared first on The Edge from the National Association of Landscape Professionals.