Marketing & Sales Management
Marketing & Sales Management
Product Code: PUBS_006
Member Price: 70.00
You could save: 33.3%


Business Management Training Manual that provides a user friendly web-based further reading section, detailed table of contents and updated graphics & illustrations

This is an excellent resource for training your management team as well as study material for the Landscape Industry Certified Manager Exam- Exterior.

Learn the nuts and bolts of marketing and selling your services and products. Topics covered include understanding the competition, developing a product or service strategy, identifying factors that affect the purchase decision process, dealing with customer complaints, managing customer data, developing customer retention programs, preparing a bid, plus much more.

Developed by McTavish Resource & Management Consultants, Ltd., National Association of Landscape Professionals, and the Canadian Nursery Landscape Association