Consumer Statistics
Axiom’s 2025 Gardening Insights Survey found Gen Z (65.4%), Gen Y (47%) and male (43.4%) respondents reported the greatest increase in additional time spent gardening in 2024 compared to 2023. In 2024, 44.4% of respondents spent more money gardening.
The top projects for 2025 included front of the house plantings to increase curb appeal, creating vegetable gardens and adding outdoor lighting. Respondents listed time as the number one barrier to gardening more.
According to the Garden Media Group, in 2026 consumers are looking to do business with brands that make an impact. They reward brands that support local initiatives as these companies see an 85% increase in trust.
Additionally, pets are influencing outdoor spaces as surveys say 70% of gardeners also own pets. Nearly half of pet owners already have dedicated outdoor spaces for their pets, and many more plan to add them. Homeowners and renters are factoring pets into their outdoor designs, in a trend dubbed ‘barkitecture.’