NALP Peoples Academy Live

Become a Destination Company

What if you could solve your labor challenges?

Is labor your biggest headache? It should become your greatest advantage. In this two-day interactive workshop led by industry expert Jeffrey Scott, you'll learn how to attract the right people, and develop, motivate, and fully engage them so that you can build a business that is predictable, scalable, and highly profitable.

We'll help your company become a destination where you'll develop loyal employees who build their careers with you. 

You’ll learn how to:

  • Attract career-minded employees, 
  • Onboard new employees for maximum return,
  • Create a culture of accountability and excellence,
  • Implement a systems way-of-life, with better people and production systems
  • Organize your leadership roles for ownership thinking, and
  • Use “Open Book” management, to achieve highest profit possible.

You'll take home:

A Destination Company® Workbook, so you can implement all the ideas you learn 
A Destination Company® Assessment to use with your team back at work, to get everyone’s buy in and uncover high-priority weaknesses
A Destination Company® Tool Box of proven people systems

VIP Dinner:

Enjoy an optional VIP networking dinner after the first day's session. Space is limited and offered on a first-come, first-served basis. Please RSVP to Jeffrey Scott. Dinner price is not included with your workshop ticket.

About the presenter:

Jeffrey ScottJeffrey Scott has worked in the industry for 30+ years and has consulted with 100’s of companies across the nation. He has published 3 books including “Destination Company.” He will share with you the secrets, what works, and how to implement them.

Guest Speakers:


Michael ProkopchekMichael Prokopchak, President of Wallnut Hill Landscape Company out of Annapolis, MD
Join us and Michael when we discuss how creative design has become the force in his success. Michael brings with him 25 years' experience in the Landscape Industry. His commitment to quality, combined with being extremely creative and passionate in his designing has earned him and his company several Grand Awards for Design and Installation in our Industry.


Brian EdwardsBrian Edwards, Managing Partner and Director of Customer Relations and Sales at Colorburst Landscape out of Brentwood, TN
Join us and Brian and discover how to build your successful Destination Company® by creating and developing your most important asset: your employees! Brian's philosophy is that well trained employees are the key to success. A 10 million dollar company with over 180 employees, Colorburst Landscapes provides ongoing education with the emphasis on care, safety, technology and ownership.

Baltimore & Nashville

Seth KehneSeth Kehne, President of Lawn Butler out of Knoxville, TN
Join us and Seth and learn the secret insights to a double digit growth, year after year! Lawn Butler runs a zero-debt company that has become a true Destination Company® for high-character talent. Seth's main focus is being an industry leader for service, professionalism and continuing education. The Lawn Butler Team consists of exceptional team members with the highest integrity.

Media Sponsor

Landscape Management


What People Are Saying
"Jeffrey has identified the barriers to success, and transformed our old fashioned systems into a better way to approach our people issues.”
— Heidi Heiland, Heidi’s Lifestyle Gardens, MN
“Jeffrey really understands how to take a business from good to great"
— Jay Murray, TLC Landscapes, ON, and President of Greenius,