Contact: Lisa Stryker
Phone: 703-456-4217


The national campaign is designed to attract students and career seekers to the landscape industry

Fairfax, Va., (Jun. 4, 2018) The National Association of Landscape Professionals announced today the launch of “Why I Landscape,” a national workforce campaign to promote the landscape profession and encourage students and career seekers to consider opportunities within the industry.

Introduced by NALP’s Industry Growth Initiative, “Why I Landscape” builds off the success of NALP’s careers website, The website showcases various career paths that professionals can take within the industry and connects job seekers with potential employers through its national job board, which has been visited by more than 100,000 candidates over the past few months.

The national campaign includes digital advertising, media outreach, and social media content promoted through its new @WhyILandscape Facebook, Twitter and Instagram channels.

“Social media is a critical component in communicating with the public as it helps shape perceptions and understanding,” noted Missy Henriksen, NALP vice president of public affairs. “Our social media efforts will ensure that the proper messages reach and resonate with our target audiences. We urge industry companies to follow and share our posts to amplify the strength of our voice and messaging.”

The new social channels will offer followers a greater understanding of the breadth of the profession, advancement opportunities, compensation potential, and insight into why current professionals value their careers. This messaging will come through testimonials, video content, industry statistics, news articles, and more.

“Why I Landscape”, and other programs to promote the profession have been developed by NALP’s Industry Growth Initiative which works to promote the industry and grow the workforce. For more information or to support IGI, visit


About NALP

The National Association of Landscape Professionals represents an industry of nearly 1 million landscape, lawn care, irrigation and tree care experts who create and maintain green spaces. The association advocates on issues impacting its members and offers mentoring and education programs that inspire its members to excellence. Get more information at