Industry Growth Initiative

The Industry Growth Initiative is working diligently to grow the industry and its workforce. Through its national media relations, advertising and outreach campaigns, IGI is telling consumers, customers, and our future workforce that life – and life’s work – are best enjoyed outdoors. IGI showcases the value the industry offers families, communities and the environment and is taking bold steps to address the industry’s crippling workforce shortage.

IGI is guided by the NALP Foundation and funded through an industry coalition of landscape and lawn care companies, manufacturers and suppliers committed to raising the profile and recognition of professionalism in the industry. NALP’s Foundation leads the effort to raise $2 million dollars a year to support this major national campaign. Learn how you can become part of this important industry-wide movement.

Learn More

What People Are Saying...

We support the Industry Growth Initiative because it helps customers better understand the value of professionally serviced landscapes and attract new talent to our industry.”

Tim Portland, CEO of Yellowstone Landscape

Bayer proudly supports the Industry Growth Initiative because it is providing a much-needed voice to educate the public about the required skills, expertise, and professionalism of lawn and landscape companies.”

Pete Farno, Bayer

NALP Foundation Vision Statement

The NALP Foundation will grow the landscape profession.

NALP Foundation Mission Statement

The NALP Foundation will strengthen the public’s awareness and appreciation of the value of the professional landscape industry for the creation of jobs, careers, and green spaces.