FUTURESCAPE

A STRATEGIC PLATFORM HOSTED BY NATIONAL ASSOCIATION OF LANDSCAPE PROFESSIONALS IN PARTNERSHIP WITH BAYER

futurescape

futurescape

What is Futurescape?

Someone once said that the best way to manage the future is to create it. And that’s exactly the purpose behind FutureScape — a multi-year initiative from Bayer and PLANET to ensure the best possible future for the lawn care industry. The FutureScape collaboration addresses shifting social, economic and environmental trends and encourages industry professionals to take action to drive change.

The inaugural FutureScape meeting, held January 13-15, 2015 at the Biltmore Hotel in Coral Gables, Fla., brought together top lawn care industry professionals in a strategic forum to discuss these emerging trends and was facilitated by Glen Hiemstra, Founder and CEO of Futurist.com and recognized expert in preferred future planning. Hiemstra guided the group through five lawn care industry trend categories, including energy/environment, science/technology, regulation/politics, social/demographic and economy/markets. This meeting outlined several key outputs for the ongoing FutureScape initiative including the following:

  • Promote among customers and communities why lawn care is an important industry and share positive environmental and economic data to help attract qualified talent
  • Combat regulatory pressures through public/private partnerships with universities
  • Embrace new technologies with the potential to transform turf management

Why is it Important?

FutureScape is an ongoing forum challenging industry leaders to think differently about the potential of the lawn care business. The goal of FutureScape is to transform the lawn care future by helping the industry understand:

  • Challenges and barriers to change
  • Potential of disruptive innovation
  • Opportunities for innovation and growth

Bayer and the National Association of Landscape Professionals are committed to creating a forum where industry advocates can network and develop channels to distribute the latest industry news and innovation.