PROGRESS MONITOR: SEE SOME OF THE LATEST WAYS WE ARE TELLING THE INDUSTRY'S STORY

 

BobVila.com sought NALP's expertise for a front page posting, Bad Neighbors: 11 Plan Pairs Never to Grow Side by Side.




Check out Kiplinger's Personal Finance online article, 13 Ways to Simplify Your Finances, that encourages readers to use a landscape professionals and find one at LoveYourLandscape.org.

 

People.com asked NALP for information on 6 BIG problems people make with lawn care. We also offered info on where to find a pro!

 

Check out our information on the importance of seeding that appeared on the front page of USA Today and that was also seen in 24 other outlets across the country (e.g. - Poughkeepsie, Des Moines, Sioux Falls, Cincinnati, Phoenix, and more), for a readership of more than 3 million!


 

Spreading the word! - We launched a content marketing program, promoting NALP generated content on sites including Time.com, CNN.com, and FoxBusiness.com.

 

Toward Our Efforts to Grow the Workforce:

Promoting Professionals! - Over the past few weeks we have been running a Find-a-Pro ad on Facebook and reached 95,086 unique Facebook users, resulting in nearly 4,000 clicks to our find a pro search page on LYL.org!

 

Launched Facebook advertising campaign encouraging students and general outdoor enthusiasts to consider industry careers and visit LandscapeIndustryCareers.org.

Launched Employee Recruitment Toolbox (exclusively for IGI Investors) with:

      
Career On-Pager                   PPT for Students                      Industry Coloring Book         Social Recruiting Guide