PROGRESS MONITOR: SEE SOME OF THE LATEST WAYS WE ARE TELLING THE INDUSTRY'S STORY

Educating Property Managers About the Value of the Industry and its Professionals




August's issue of Properties Magazine ran our byline on the top five benefits of starting the snow removal process in the summer. And speaking of snow, Cleaning & Maintenance Management Magazine ran the piece we co-wrote with SIMA on preparing for inclement weather in its September issue.



Check out digital page 19 for our article in Athletics Administration on how the proper landscape elements can support a college’s brand. Special thanks to Stihl for this opportunity.



Building and Services Management published Five Considerations: Outsourcing Landscape and Turf Services, which recommended facility executives partner with certified and licensed members of the NALP to outsource their landscape services.



We penned an article entitled Steps Toward Sustainability: Five Ways to Make Your Landscape Greener for Facility Executive magazine that will run this fall.



We also wrote an article for Commercial Construction & Renovation Magazine about green spaces on commercial properties. Specifically, simple ways developers, investors and builders can maximize relationships with landscape professionals to incorporate green spaces into their properties to gain competitive advantage.

 

Raising Industry's Visibility and Showcasing Professionals




Showcasing What's Hot - We highlighted some of the work professionals do best through our recent release on The Top 5 Landscape Design Trends of Fall 2017. The release is already seeing tremendous interest with story coverage!



The AP article on courtyards we supported has run in more than 80 news outlets including ABCNews.com! The piece was syndicated to regional newspapers across the country.



Look for us next time you travel via Alaska Air as they reached out to us to ask about the latest trends in outdoor entertaining. We love opportunities to boast about living life outside!



People.com asked NALP for information on 6 BIG problems people make with lawn care. We also offered info on where to find a pro!



BobVila.com sought NALP's expertise for a front page posting, Bad Neighbors: 11 Plan Pairs Never to Grow Side by Side.



Check out our information on the importance of seeding that appeared on the front page of USA Today and that was also seen in 24 other outlets across the country (e.g. - Poughkeepsie, Des Moines, Sioux Falls, Cincinnati, Phoenix, and more), for a readership of more than 3 million!



Check out Kiplinger's Personal Finance online article, 13 Ways to Simplify Your Finances, that encourages readers to use a landscape professionals and find one at LoveYourLandscape.org.



Spreading the word! - We launched a content marketing program, promoting NALP generated content on sites including Time.com, CNN.com, and FoxBusiness.com.

Toward Our Efforts to Grow the Workforce:

Raising Visibility About Industry Careers




We continued our advertising campaign to interest men and woman in industry careers. Last month, our ads reached 358,996 people. Site traffic was up 82% in August (12,707 views) compared to July. We are poised and ready for our major advertising blitz to support the industry’s big hiring season, November – February. Get ready!

 

Promoting Professionals! - Over the past few weeks we have been running a Find-a-Pro ad on Facebook and reached 95,086 unique Facebook users, resulting in nearly 4,000 clicks to our find a pro search page on LYL.org!




Launched Facebook advertising campaign encouraging students and general outdoor enthusiasts to consider industry careers and visit LandscapeIndustryCareers.org.

 

Launched Employee Recruitment Toolbox (exclusively for IGI Investors) with:

      
Career On-Pager                   PPT for Students                      Industry Coloring Book         Social Recruiting Guide