President’s Scholarship Recipient

Michelle Thurgood
Brigham Young University

2017 Educator of the Year

Greg Jolley
Brigham Young University

Landscape Industry Careers Research Conducted by the Foundation

NOTABLE ACCOMPLISHMENTS

We are incredibly proud of all that we have accomplished in a short period of time to shape the messaging, dialogue, and presence for the industry. This Video describes year one work of shaping our narrative – creating a public-friendly presence for the industry and crafting industry-centric messaging. With our voice defined, we are now poised to tell the industry’s story.

Our growth agenda is fast-tracked. Just look at what we have done in just a short time:

		Created LoveyourLandscape.org as an online portal for home and business owners. We drive people to this site, with more than 250 articles and videos, to find local professionals.
		Developed consumer facing social media channels to share the industry’s messaging and now regularly engage with tens of thousands of consumers.
		NALP driven messaging has been seen more than 220 million times in media outlets around the country through platforms including Fox and Friends, CNN’s Headline News, Angie’s List, SouthernLiving.com, HGTV.com, BobVila.com, etc.
		NALP is reaching commercial decision makes as well through earned placements in LowesforPros, Cleaning and Maintenance Management, Properties Magazine, and others showcasing the value offered by professionals.
		IGI is changing the narrative about the industry, providing education about the benefits of healthy lawns and landscapes and correcting the inaccurate information espoused by activists through our Root of Happiness suite of materials.
		Launched advertising campaign to encourage homeowners to hire a professional.
		Launched LandscapeIndustryCareers.org to educate students, parents, guidance counselors and career changers about the industry and the career opportunities it offers.
		Created a new job board to connect employers with the talent they seek.
		Created 13 videos that showcase outstanding careers that exist in the industry.
		Advertising industry careers on Facebook to students and outdoor enthusiasts. We have driven 10,000 job seekers to the career site in six weeks time.