Specialty Summits

October 18, 2017

9:00 AM - 10:15 AM
Strategic Pricing for Design/Build/Installation Firms
Phil Harwood, Pro -Motion Consulting, Inc.

Learn what strategic pricing is, and why it's so valuable to new and established businesses. Get ideas for implementing strategic pricing models in your business, and learn techniques for increasing profitability.

10:30 AM - 11:45 AM
Landscapes of the Rich and Famous
Don Sussman, Town and Gardens, LTD

You may not actually meet celebrities in this session, but you will learn what it takes to develop and keep them as clients. It takes a lot of effort to win a wealthy client, but the rewards are well worth it. In this session you'll learn how to break into the celebrity landscape industry and the pitfalls to watch for, along with the high expectations and how to prepare for them.

1:15 PM - 2:30 PM
How to Differentiate Your Brand in the Digital Age
Kathleen Hegedus, Houzz.com

Your clients are online 24/7, and they do lots of research before they reach out to a professional like you. Who are today's "empowered clients" and what are they looking for? Learn how to create a robust online presence that attracts these customers and helps you stand out from your competition. Learn how to win in the three key areas of online branding that can set your business apart: storytelling, photography and community engagement.

2:45 PM - 4:00 PM
STOP THE MADNESS! Running a Highly Profitable Design/Build Business
Jeffrey Scott, Jeffrey Scott Consulting

Jeffrey Scott has helped design/build companies reach 20%+ net profit margins. In this session he will share case studies, approaches, mindsets and systems designed to help you run a more profitable design/build business. You'll learn how to raise margins by integrating your approach to sales, production and compensation. Jeffrey will also teach you how to differentiate yourself from the competition, increase your throughput and achieve a more profitable bottom line.

9:00 PM - 10:15 AM
Marketing Strategies to Grow Your Landscape Management Business
Bob Grover, Pacific Landscape Management

You can effectively market and advertise your business without spending a lot of money. You need to be creative, and you need to develop a brand. This seminar will show you how to market and advertise on the cheap. Bob has 30 years' experience, and in this session he will teach you how to be a "self promoter" and to market your services for little or no cost.

10:30 AM - 11:45 AM
How to Develop Success and Profit with the Golden Trilogy.
Nick DiBenedetto, ND Landscape, Inc.

How to develop an excellent landscape management company that brings satisfaction-successes and excellent profit using...

The Golden Trilogy
1. Satisfied customers
2. Content/engaged employees
3. Financial success

Balance theses three and you will win.

The landscape management market is a tough discipline in order to find success and not just survive there must be a sound strategy to execute success. Concentrating on three specific areas and balancing them throughout the process is essential. Your customers must perceive a high level of value, your employees must have a clear understanding of their jobs and be proud of the work and be happy. And your P&L must show double-digit profits. Easier said than done but Nick DiBenedetto a 36 year veteran will show you a roadmap to help you find the way.

1:15 PM - 2:30 PM
Planning for a Sustainable Landscape Management
Neil Hendrickson, Ph.D., Bartlett Tree Experts

A successful sustainable landscape begins with design and implementation. Explore the importance of landscape diversity, selecting pest-resistant plants, site preparation, and planting procedures. Learn how to help your customers fulfill their sustainability goals with real-world, practical solutions for creating and maintaining sustainable landscapes. Gain inspiration and get motivated by recent research on pests and plant diversity, organic soil amendments including biochar, and the latest planting procedures. You'll leave with a firm grasp on sustainable landscape management and new ideas for communicating the value of sustainable landscapes to your customers.

2:45 PM - 4:00 PM
Soft Skills for Hard Work
Marty Grunder, Marty Grunder! Inc.

The landscape industry involves a lot of hard work, we all know that. Being difficult won't get your staff to work harder or do what you want and need them to do. You have to be an authentic, empathetic leader. Marty is a master communicator and an expert at dealing with conflict. Come to this session and learn how to be a leader others want to follow.

9:00 AM - 10:15 AM
Healthy Roots - Getting to the Root of the Problem!
Keith Karnok, Ph.D., University of Georgia

The success or failure of a turfgrass area is largely dependent on the health of the root system. This presentation will focus on the factors that have the greatest impact on turfgrass roots and can be controlled by the turfgrass manager. You'll learn which environmental factors impact root growth the most, which turfgrass species have the greatest potential for deep root systems and the best management practices for ensuring healthy root systems.

10:30 AM - 11:45 AM
Are You Ready To Sell To The Millennial Generation?
Beth Berry, Real Green Systems

Millennials will outspend baby boomers in 2017, is your business ready? Selling to millennials is different from selling to boomers. More than half of millennials say their customer service expectations have increased over the past three years, and that they have stopped doing business with companies because of poor customer service. Learn what matters most to millennials, and how to sell to them.

1:15 PM - 2:30 PM
Biostimulants: Facts versus Fiction
Keith Karnok, Ph.D., University of Georgia

Biostimulants are promoted as supplements that improve turfgrass root systems, stress tolerance and overall turfgrass health. There are well over a hundred different products on the market today. This presentation will discuss some of the active ingredients found in these products and separate scientific fact from promotional hype.

2:45 PM - 4:00 PM
How Government Regulation Affects Your Bottom Line
Paul Mendelsohn, NALP
Bob Mann, Lawn Dawg
Brandon Sheppard, Weedman

Government regulation can significantly impact the lives and livelihood of lawn care professionals. Unfortunately, officials often act with limited knowledge of an issue and without understanding the consequences and real-world impact of their decisions. Learn how you can help NALP represent the interests of landscape professional from city hall to Capitol Hill.