CEO Forum and Account Manager Training

October 18, 2017

12:00 PM - 4:00 PM
CEO Forum
Mary Kelly, PhD, CSP, CDR, US Navy (ret.)
Leadership Expert, Economist, Author

Ticketed event, includes lunch, space is limited.

Mary Kelly provides economic and leadership information that leaders can use to make the right decisions for their businesses. She is the founder of Productive Leaders and the author of 11 business and leadership books including 15 Ways to Grow Your Business in Every Economy, 360 Degrees of Leadership and her latest, Why Leaders Fail and the 7 Prescriptions for Success. She has been quoted in Money Magazine, Entrepreneur, Forbes and the Wall Street Journal. One of the first women to graduate from the Naval Academy, Mary served 21 years as a commissioned officer on active duty in the Navy. With a PhD in economics, she was a professor at both the Naval Academy and the Air Force Academy, and she still teaches leadership for the Department of Defense.

Part I: Money Talk in the New Landscape and Lawn Care Economy
As a leader in your company, you need to know what to expect so you can make the right decisions and strategically plan for future success. Like the landscapes you plan, cultivate and grow for your clients, you know that the planning you do now impacts markets and businesses for the next five years or more. The landscape industry is growing, and the first segment of this program provides a concise, understandable economic overview of current U.S. events, updates company leaders on economic areas of concern, and recommends leadership actions that will increase profit growth.

Part II: Why Leaders Fail and the 7 Prescriptions for Success
Now that you understand the new economic landscape, it's time to master how to use this information and other key leadership data to enhance your leadership success. Do you ever wonder why some leaders succeed and some fail? Are there keys to leadership success? How does leadership affect profits? The Why Leaders Fail program is derived from surveys of over 100,000 employees who give critical insight as to what drives them and what they want out of their leaders. This data will give you unprecedented insight into why some leaders fail while others are immeasurably successful.

3:30 PM - 4:30 PM
One-On-One Mentoring Session With NALP Trailblazers

If you've ever wished for a business coach or mentor, this is your chance. Our esteemed group of Trailblazer Mentors have proven track records of success in the lawn and landscape business, and during this session they'll listen your biggest business challenges and offer seasoned advice. These powerful one-on-one mentoring sessions will help you overcome your challenges and take your business to the next level! Space is limited! To sign up for a session, please email

4:30 PM - 5:30 PM
Newcomers Reception

If it's your first time at LANDSCAPES 2017, join us for a reception where you can meet other people who are attending the conference for the first time. We'll also have some veterans to show you the ropes.

9:00 AM - 4:30 PM
Account Manager Training Workshop
Envisor Consulting, Inc.

 Ben Gandy   Ken Thomas

When it comes to getting and keeping customers, customer service is more important than quality, and even more important than price. Market-leading companies consistently differentiate themselves by providing an extraordinary customer experience, and account managers are the people who deliver that experience. In this one-of-a-kind seminar, industry leaders Ken Thomas and Ben Gandy share insights and industry best practices required to master the account manager role.

In this specialized workshop, account managers will learn how to:

1. Develop high-level client relationships and successfully onboard new clients to ensure long-term success.
2. Identify, present and close more landscape enhancements, while delivering services on-time and on budget.
3. Win greater customer loyalty, increase retention, improve productivity, boost sales and generate higher profits.