CEO/COO (GM) Workshop

2:00 PM - 6:00 PM
EFFECTIVE CEO/COO (GM) PARTNERSHIPS: The power of collaborative leadership - A workshop by Jeffrey Scott, Jeffrey Scott Consulting
Jeffrey Scott, Jeffrey Scott Consulting

Great companies are powered by highly productive partnerships at the most senior levels. Learn how to unleash your company's full potential by upgrading your role as CEO and helping your right-hand men and women develop their roles as chief operating officer, general manager and division leader. Bring your "number twos" and together you'll learn what each needs from the other in order to foster massive business growth.

A tremendous lineup of guest speakers includes live case studies of successful high-level partnerships. You'll hear about mistakes that were made on the way to building productive relationships that have set companies up for unparalleled success.

Owners will learn how to hand off responsibilities and grow into the role of visionary and hyper-effective CEO. Key employees - chief operating officer, general manager, division leader - will learn where to improve and what skills to master. Both sides will learn how to work together with more mutual trust, efficiency and respect for each others' roles.

You will leave this workshop with the following tools:

  • A written relationship contract between CEO and the "number twos," so you can stay in your lanes and get more done.
  • A strategic plan outlining how all leadership roles will excel and work together over the next 12 months.
  • Other tools and concepts presented by guest speakers.

The Power of Collaboration VIP Dinner
Enjoy an optional VIP dinner after Jeffrey Scott's half-day session. Space is limited and offered on a first-come, first-served basis. Please RSVP to

Drost Landscape
 Bob Drost   Dale Drier

Drost Landscape out of Petoskey, MI is an award-winning firm specializing in residential design and installation. Over the last 25 years, Drost Landscape has established itself as an industry leader in creating innovative and memorable environments. Joining us is Founder Bob Drost and his GM Dale Drier.

Challenge: With morale starting to decline, growth stagnating and the loss of a few key employees, Bob Drost, owner of Drost Landscape feared that his company’s fate would end like many other businesses who failed at the peak of their growth; overconfident and over extended.

Solution: Bob and Dale were able to create an ownership mindset of all employees, leadership was clarified and developed as well as an incentive program that improved the company's approach to profit. More efficiency, strong competitive pricing, developing strong budgets and goals resulted in a profitability growth of 10% points and a Revenue growth of 60%. An added bonus for the owner is the ability to spend a full month in Florida each winter.

Sun Valley Landscaping
 Paul Fraynd   Ashly Neneman

Sun Valley Landscaping out of Omaha, NE is a company built on basic fundamentals and values: people come first, everyone is an owner, we do it right...the right way. Joining us is Owner Paul Fraynd and his GM Ashley Neneman.

"Our big challenge, like most growing landscape companies, is scaling the business beyond the capacity of the owners. Once you reach a certain size, you can't do it all. For us, this started with a need to build up our staff of professionals to be the best in our market. We needed to attract, retain and promote A players, at all levels, that could lead our business to the next level. With Ashly's guidance: we have implemented a solid recruiting strategy that attracts top talent from across the industry and beyond, we have documented and executed onboarding plans for new staff and consistent reviews for our whole team to stay on track and, we have created new positions and year-round employment so our people can progress their careers up the career ladder. Ashly is great with our people and has done so much better than I would have done in building our team and our culture of "putting people first".

Swazy & Alexander
 Derek Conrad and Chris Imlach    

Swazy & Alexander out of Newburyport, MA strives every day to offer exceptional products & services at fair prices to their customers. Swazy Alexander plays an active role in their community, and offer their employees ongoing training and education, a true Destination Company™ Joining us is Owner Chris Imlach and his Operations Manager Derek Conrad.

For Chris it was the goal to be able to take off for a whole month, even during the peak season without his business imploding. Spending time with his family, truly living his life and following his dreams, while simultaneously being a successful business owner and creating a solid, profitable environment for his employees. Thanks to Derek, his Operations Manager, Chris is able to follow his dream.

3:30 PM - 4:30 PM
One-On-One Mentoring Session With NALP Trailblazers

If you've ever wished for a business coach or mentor, this is your chance. Our esteemed group of Trailblazer Mentors have proven track records of success in the lawn and landscape business, and during this session they'll listen your biggest business challenges and offer seasoned advice. These powerful one-on-one mentoring sessions will help you overcome your challenges and take your business to the next level! Space is limited! To sign up for a session, please email

4:30 PM - 5:30 PM
Newcomers Reception

If it's your first time at LANDSCAPES 2017, join us for a reception where you can meet other people who are attending the conference for the first time. We'll also have some veterans to show you the ropes.

9:00 AM - 4:30 PM
Account Manager Training Workshop
Ken Thomas & Ben Gandy, Envisor Consulting, Inc.

When it comes to getting and keeping customers, customer service is more important than quality, and even more important than price. Market-leading companies consistently differentiate themselves by providing an extraordinary customer experience, and account managers are the people who deliver that experience. In this one-of-a-kind seminar, industry leaders Ken Thomas and Ben Gandy share insights and industry best practices required to master the account manager role.

In this specialized workshop, account managers will learn how to:

1. Develop high-level client relationships and successfully onboard new clients to ensure long-term success.
2. Identify, present and close more landscape enhancements, while delivering services on-time and on budget.
3. Win greater customer loyalty, increase retention, improve productivity, boost sales and generate higher profits.