Bruce has helped create some of the world’s most compelling brands, including Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Partnership for a Drug-Free America, HBO Latin America, and Canyon Ranch.
He’s worked with valuable brands for more than 25 years and is a frequent guest expert on the national news. He appears regularly on CNN International, MSNBC, and NPR.
Bruce has been featured in The New York Times, Fast Company, Communication Arts, AdWeek, and Speaker Magazines.

A recent inductee to the Speaker Hall of Fame, Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences. But that’s not all. Bruce is also a fantastic harmonica player. He fronts the popular Miami R&B band Blackstar when he’s not sharing some of his simple yet powerful brand building techniques with business owners and influencers like you.


Ross has spent the better part of the past 20 years studying the DNA of championship teams. His program, "The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World,” not only illustrates what it takes to become the best of the best, it also explores the fine line between cheating and gamesmanship in sports as it relates to values and integrity in the workplace.

Ross' program is all about the DNA of what makes champions in sports so unique and how that relates to business. His presentation is full of amazing inspirational sports stories and about successful teams that tie into ethics and accountability, and about doing things the right way — with respect. There are reasons certain teams win consistently, whereas others don't... and he explains why.