Sales & Marketing Resources

Looking for tried and true ways to market your business? We’ve got you covered. Access NALP logos to use on business cards, letterhead, etc., a sales contract template, and more.

Featured Resources

NALP Branded Toolkit

Promote your affiliation with pre-made infographics, videos, and social media posts.

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Marketing & Sales Manual

Learn the nuts and bolts of marketing and selling your services and products.

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Renewing Contracts

The best maintenance companies in the industry retain at least 90% of their contracts from year to year.

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30 Day Survey

Use our sample maintenance survey to understand your performance and customers needs.

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Other Resources

Some resources are accessible only to current members. You will be asked to sign in to access.

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Business Smarts: Setting Your Digital Marketing Up for Success

There are a multitude of marketing methods, both traditional and digital, readily available for lawn care and landscape companies to take advantage of. However, it can be overwhelming deciding where your marketing dollars are best spent. “Most landscaping companies do not have proper digital marketing strategies and execution in place — it’s just a fact,” […]

The post Business Smarts: Setting Your Digital Marketing Up for Success appeared first on National Association of Landscape Professionals.

Best Practices for Increasing Your Sales Closure Rate

Just like a hitter with a lot of RBIs makes his team more likely to win baseball games, having a salesperson with a higher sales closure rate can help your company succeed. Increasing your sales closure rate requires you to take a look at your sales process and see where things are going awry. It’s […]

The post Best Practices for Increasing Your Sales Closure Rate appeared first on National Association of Landscape Professionals.

Business Smarts: Route Density Practices to Avoid

Route density is a key to becoming more profitable as a lawn care company, but there are some practices that might not be worth the effort. Below are some methods that other companies have opted not to use when it comes to increasing their route density for their business. Door-to-Door Sales Often thought of something […]

The post Business Smarts: Route Density Practices to Avoid appeared first on National Association of Landscape Professionals.