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Think of a skilled profession where you don’t have to pay a consultation fee. If you had trouble thinking of a field where this happens, it’s because it’s rare for people to give away their expertise for free. Yet it is a common practice for those who do offer design/build services to not charge for […]
The post Design/Build: Opting To Charge Design Fees appeared first on The Edge from the National Association of Landscape Professionals.
Organic is quite the buzzword lately and customers may approach you about organic lawn care services when they are trying to be more organic in other aspects of their life as well. “I will say that organic to one customer might mean something different to another customer,” says Palmer Higgins, president of Mainely Grass, based […]
The post Setting Realistic Expectations for Organic Lawn Care Clients appeared first on The Edge from the National Association of Landscape Professionals.
If you aren’t happy with your lawn care company’s current marketing and branding, remember you have to start somewhere. “Any downtime is a good opportunity to revisit the brand, but any major changes to the brand need to be thought out and done slowly,” says Vince Torchia, vice president of The Grow Group. “Constantly changing […]
The post Lawn Care Corner: Cultivating Marketing and Branding Excellence appeared first on The Edge from the National Association of Landscape Professionals.
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