National Lawn Care Month Toolkit

Every year we observe National Lawn Care Month in April, providing tools for the entire industry to educate consumers about the benefits of a healthy lawn. This year, we are focusing on the positive impact that healthy lawns and landscapes have on climate change. Please use the videos, social media graphics, infographic, and messages in this toolkit  as often as you like in April - and beyond -  to tell the story on your own social media channels.

Spread the Word

Here are some positive messages that you can share this season on your social media channels:
  • Did you know? Your yard can help fight climate change by sequestering carbon, producing oxygen, and saving energy. #LawnCareMonth 
  • Healthy lawns sequester carbon, produce oxygen and filter storm water. Make your lawn a Climate Change Fighter. #LawnCareMonth
  • Your yard is not only a great escape - it also helps fight climate change. #LawnCareMonth
  • By keeping your lawn healthy you are helping to fight climate change. #LawnCareMonth

Shareable Resources




Together we can amplify the message about how the work lawn and landscape professionals do everyday positively impacts climate change. Use the hashtag #LawnCareMonth in April in your social posts.  And, use our new animated video and infographic that tells the story about how managed landscapes help fight climate change. 

Facebook and LinkedIn, Instagram, and Twitter Graphics and Suggested Messages

Image Set #1: Did You Know? 
Social Media Post Text: Healthy lawns provide cooling and energy savings. When the temperature of the sidewalk is 100 °F, the temperature of the nearby turf is approximately 75 °F; a full 25 degrees cooler! #lawncaremonth


Image Set #2: Healthier Yards = A Heathier Climate
Social Media Post Text: Did you know? The lawn, trees, and plants in your yard remove carbon from the air and trap it in the soil. Keep your lawn healthy and it helps fight climate change. #lawncaremonth


Image Set #3: Lawns Provide Oxygen
Social Media Post Text: A 5,000 square foot lawn produces enough Oxygen daily for 18-34 people (The Lawn Institute). Healthy lawns helps fight climate change. #lawncaremonth

Facts

  • A 5,000 square foot lawn produces enough Oxygen daily for 18-34 people. (The Lawn Institute)
  • Turfgrass, like that found in our lawns, is much cooler than asphalt or cement, acting as an “air conditioner” for the surrounding area (lawns can be more than 20 degrees cooler than urban asphalt "heat islands").
  • Healthy turfgrass has many miles of fibrous roots that hold soil and filter rainwater. (National Arboretum Grass Roots Project)  A single grass plant can have more than 300 miles of roots.
  • Research has found that people find stress relief and healing when interacting with nature or even when just viewing nature on a computer screen or through a window. (Nature Sacred.org)

Partners

Turfgrass Producers International Irrigation Association