Every year we observe National Lawn Care Month in April, providing tools for the entire industry to educate consumers about the benefits of a healthy lawn. This year, landscape and lawn care companies and the public are dealing with a much different spring than expected. Now, more than ever, people need to experience the benefits of green spaces, including stress reduction, air purification, and relaxation - and their yards are still a place where they can do that. We encourage you to focus your external messaging on these positive benefits of outdoor spaces.
Company communications during this time is challenging. The health situation is evolving on a daily basis and we recognize that the health situation, and public sentiment, vary city to city and state to state. If you feel the timing is right in your region, we've provided some new graphic resources that you can use to encourage people to get outside in their yards, get some sun and fresh air, and get back to the basics.