National Lawn Care Month Toolkit

Every year we observe National Lawn Care Month in April, providing tools for the entire industry to educate consumers about the benefits of a healthy lawn. This year, landscape and lawn care companies and the public are dealing with a much different spring than expected. Now, more than ever, people need to experience the benefits of green spaces, including stress reduction, air purification, and relaxation - and their yards are still a place where they can do that. We encourage you to focus your external messaging on these positive benefits of outdoor spaces.

Company communications during this time is challenging. The health situation is evolving on a daily basis and we recognize that the health situation, and public sentiment, vary city to city and state to state. If you feel the timing is right in your region, we've provided some new graphic resources that you can use to encourage people to get outside in their yards, get some sun and fresh air, and get back to the basics. 

Spread the Word

Here are some positive messages that you can share this season on your social media channels:
  • Green spaces are proven stress relievers. Get some sun and fresh air, right in your backyard. #LawnCareMonth
  • Get back to the basics in your yard this spring. #LawnCareMonth
  • Escape to your backyard this spring. #LawnCareMonth

Shareable Resources

Twitter/Social Size

Facebook/Social Size

Facts

  • Lawns trap more than 12 million tons of dust and dirt annually. (The Lawn Institute)
  • Turfgrass, like that found in our lawns, is much cooler than asphalt or cement, acting as an “air conditioner” for the surrounding area (lawns can be 22 degrees cooler than urban asphalt "heat islands").
  • Healthy turfgrass has many miles of fibrous roots that hold soil and filter rainwater. (National Arboretum Grass Roots Project)  A single grass plant can have more than 300 miles of roots.
  • It is estimated that a 50 by 50 foot lawn (2,500 square feet), releases enough oxygen for a family of four, while absorbing carbon dioxide, hydrogen fluoride, and perosyacetyle nitrate. 
  • Research has found that people find stress relief and healing when interacting with nature or even when just viewing nature on a computer screen or through a window. (Nature Sacred.org)

Partners

NHLATurfgrass Producers InternationalThe Lawn Institute Irrigation Association