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Social media can be daunting for landscape and lawn care companies, especially when you plan to start using a platform for business purposes rather than personal ones. Yet it can also be a powerful marketing tool when used effectively. Each social media platform comes with its own nuances, benefits, downsides and audiences. Like any other […]
The post Social Media Marketing Tips for Each Platform appeared first on National Association of Landscape Professionals.
Many companies, regardless of the industry they’re in, tout their customer service as a reason why consumers should choose them over others. Yet have you taken the time to evaluate your customer service to ensure you’re backing up your claims? There’s the common saying that the customer is always right, but there’s far more to […]
The post 3 Important Customer Service Principles to Practice appeared first on National Association of Landscape Professionals.
Rebranding is a tricky business, especially if customers are familiar with your company’s name, but sometimes it is necessary. CM’s Outdoor Solutions Group, based in Omaha, Nebraska, went through a rebrand last year when they decided their former name no longer reflected the breadth of their service offerings. “Our previous name was CM’s A Cut […]
The post Out with the Old, in with the New: Inside a Company Rebrand appeared first on National Association of Landscape Professionals.