Growing the Workforce

Many landscape companies struggle to fill their open positions and it hurts their business. It’s time to change that. The Industry Growth Initiative is promoting careers in our industry to students, teachers, parents, guidance counselors, millennials, women, veterans, career changers and anyone who loves the outdoors, design and horticulture. IGI's efforts will attract 100,000 men and women to the profession by 2025.

How are We Attracting Workers to the Industry?

  • Story placements in the media
  • Digital advertising campaigns and social media
  • Apprenticeship programs
  • Student curriculum and education introduced in schools
  • Partnership with educators, guidance counselors, youth groups, and other key influencers
  • Scholarships
  • Partnership with FFA, Veterans groups, and others

How is this Made Possible?

IGI can only move the needle with the whole industry behind us; supporting and funding the initiatives and the industries with whom we compete for employees have well organized, unified campaigns. We have the plan. We have the Leadership. We need the support. Become a partner today in the Industry Growth Initiative.


Signature Initiatives

Apprenticeship Program

The national Landscape Management Apprenticeship Program prepares individuals to fill maintenance, installation, and irrigation positions. With 2,000 hours of on-the-job training divided into 17 skill areas and a minimum of 144 hours of education in the classroom or through online training, apprentices will graduate with expert skills. High school students, vets, and career changers seek apprenticeship opportunities. and its national job board is the one-stop-shop for careers in the landscape industry. National advertising drives traffic to the site and its national job board. Share videos and jobs descriptions to help in your recruiting efforts.


The WhyILandscape brand and social media channels, share videos and stories about careers in the industry. More than one million have already seen our messaging! Follow us!


We offer companies tools and resources to host career days at their own facilities and at local schools to help with your recruiting and to help educate students about careers in the industry. View the tools and start planning your LandscapeCareerDay.

Story Telling

In their own words – that’s the best way to connect with a story. Through dozens of videos and online stories, we are painting a picture of passionate people in our industry who love their careers and want to tell their stories.

What People Are Saying...

Co-Cal desperately needs employees to sustain and grow our business. We invest in NALP’s Industry Growth Initiative because they are actively promoting the outstanding career opportunities that exist in the profession in ways we have needed for a long time. We are supporting IGI’s success to enable our own success.”

Jesus "Chuy" Medrano, Owner of Co-Cal

We got involved with the Industry Growth Initiative to reach out to high schools and vocational schools about career opportunities in the landscaping industry. Because the competition for employees in all industries is increasing, we appreciate that IGI has helped us clarify and communicate the benefits of choosing a career in landscaping.”

Fred Peratt, Owner, Environmental Enhancements