J. T. Price is the CEO of Landscape Workshop, a role he began in January 2014. Under his leadership, LW has grown from $18 million to over $70 million in annual revenue, and is now recognized as one of the leading commercial landscape maintenance firms in the Southern United States, with operations in Georgia, Alabama, Tennessee, Kentucky, and the Florida panhandle. Earlier in his career, J. T. worked at McKinsey & Company, in private equity, and served in various other roles, including as acting chief executive of Finn Corporation, a manufacturer of landscape equipment. Price is a graduate of the University of Richmond and Harvard Law School. He is passionate about NALP’s advocacy work and ongoing efforts to drive professionalism and workforce development in the industry.