Richard Arlington, Landscape Industry Certified and Snow Industry Certified Professional
Richard Arlington & Associates
Phone 814.864.2586 | Fax 814.866.8952
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Phil Harwood, MBA, Landscape Industry Certified, Certified Snow Professional
Phil Harwood is a managing partner with GrowTheBench.com, one of three companies he has founded since retiring from a successful landscape & snow management career. He is also the founder of Pro-Motion Consulting, Inc. Phil holds an Executive MBA with honors and Bachelor of Arts degree in Marketing, both from Michigan State University. In addition, he is a Certified Snow Professional, Landscape Industry Certified Manager, NALP Trailblazer, Landscape Ontario Preferred Consultant, and LMN Certified Consultant. His consulting firm, Pro-Motion Consulting, has been recognized twice by the Snow & Ice Management Association with the prestigious Snow Industry Commitment Award.
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The Herring Group
Greg Herring is the founder and CEO of The Herring Group, an operational and strategic ﬁnance consultancy. Greg has served as a CFO of both public and private companies and has significant experience in the landscape industry.
Working as part contractor (doing some work), part consultant (bringing CFO expertise) and part coach (encouraging results), The Herring Group serves landscape business owners challenged by growth. Using our proprietary Path to 12%, we install ﬁnancial dashboards and operating systems that provide more profit margin for companies and more life margin for owners.
32 Golden Opportunities in Your Landscape Business
Mr. Hochkeppel has worked for 34 years in virtually every aspect of business management, including sales, estimating, branch management, IT management, accounting and finance. Ken is the principal consultant with Enterprise Analysis; his mission is to help companies navigate growth and change while achieving breakthrough performance. He delivers a no-nonsense outside perspective with a focus on providing solutions that return increased profitability. Ken has a bachelor’s degree in Landscape Architecture from Rutgers University and an MBA in finance from George Mason University. Ken has a successful record at motivating individuals and teams to achieve excellence and has proven expertise in developing business processes, adapting computer applications, and financial analysis.
James R. Huston
J.R. Huston Consulting, Inc.
Phone 303.901.3240 | Fax 800.451.5494
Muir & Associates, LLC
Monica Muir specializes in helping landscapers job cost better and streamline workflow with QuickBooks. Having done the books for a landscaper, she experienced many of the issues first-hand. She finds many misunderstand how job costing works in QuickBooks (including bookkeepers and accountants) and resort to numerous spreadsheets and other tools to help them. With proper setup, training, and simplifying workflow in QuickBooks, her clients save valuable time and can make better financial decisions more easily. Monica has presented at several state and regional landscape conferences besides LANDSCAPES and conducted many webinars. Monica’s a QuickBooks Solution Provider, Advanced-Certified in QuickBooks.
Market Hardware, Inc.
Alain Parcan is the Director of Marketing and Member Education at Market Hardware. Alain has worked in the Web Marketing world for more than eleven years and has an unbridled passion for educating business owners about Web Marketing. Having spoken at LANDSCAPES 4 years in a row and done countless Webinars for NALP members, Alain’s Web Marketing workshops have helped hundreds of lawn care and landscaping businesses transition from “old school” marketing strategies to modern-day digital marketing approaches.
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I'm the Co-Founder & CEO of Lawnline Websites and a leading expert in Internet Marketing for the green industry. I oversee the team at Lawnline Websites where we have built and manage the websites, search engine optimization (SEO), and Internet marketing campaigns for over 100 lawn and landscaping companies. I began coding when I was 10 years old and continued to dive deeper growing up, through college, and professional marketing career. In my spare time, I enjoy spending time with my wife and dogs, volunteering at a dog rescue, going to the gym, and bowling in a local league.
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Ed Schultheis has been part of the green industry for over 25 years. He is the owner of ThruPutNow, a business support company that works with one mission in mind-Enable and Support companies to achieve their goals. Ed graduated from SUNY Cobleskill and started his career as an assistant field supervisor. Throughout those years, Ed moved throughout the country holding a variety of positions including Branch manager, Region Operations manager, and Director of Fleet for one of the largest companies in the landscape industry. Today Ed works with companies to provide them the support mechanisms that they need to achieve even greater success.
Springboard Business Coaching
Bill specializes in coaching the owners of 7-figure landscaping companies who have grown their businesses by trying to do everything and make every decision and now that “I do everything” management style is no longer working. By trying to do everything, they’ve become the bottleneck in their business that’s holding their businesses back. Bill has taken what he's learned about running large companies from his 25-years in senior management at Marriott, CIGNA and other corporations and uses it to help his clients run their businesses like the CEO of a major corporation. The result is a growing, profitable business that can thrive without them.