Consultant Members

David Arnold
Two Twelve Advisors

David has been in the Green Industry for over 20 years. Prior to starting Two Twelve Advisors, he owned his own Landscape company for 18 years, starting from a one-man crew which he grew into a successful and profitable company. He successfully exited his company in 2019.  David specializes in training and implementing best practices related to landscape estimation, budgeting, business planning, operations management, and the creation of systems to achieve results. David believes systems are key to achieving your goals. As a result, 212 offers and guides their clients to heavily rely on SOP’s (Standard Operating Procedures) specific to Green Industry best practices. As a senior business enthusiast with a documented record of over 20 years of strong and effective leadership, David uses a lead-by-example approach that spurs others to willingly give one hundred percent of their effort. Two Twelve Advisors specializes in consulting best practices for landscaping companies utilizing Aspire Software, although their services are not limited to Aspire Users.

Bill Arman
The Harvest Group - Business & Operations
Phone 949.466.8837
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Alison Blobner
Phone 412.567.4328 x303
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Steven Cesare, Ph.D.
The Harvest Group - Human Resources Expert
Phone 760.685.3800

Steve Cesare has a Ph.D. in Industrial/Organizational Psychology and more than 30 years of applied Human Resources experience helping small, medium, and large-scale organizations to achieve their business goals through improved people systems. Some of Steve’s areas of expertise include: I-9 audits, OSHA record keeping, employee handbooks, recruitment and onboarding programs, wage and hour issues, federal and state employment law, employee discipline and performance management, compensation programs, training and development, workers’ compensation, as well as strategic planning. For any of these topics, or any other human resources issue that you would like to discuss, simply send Steve an e-mail ( or call him on his cell phone (760-685-3800) at any time.

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Chris Darnell
The Harvest Group-Sales, Marketing & Website/SEO Strategist
Phone 312.441.5422
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Dana Davis
GreenPoint Consulting
Phone 517.525.3851
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Kim Douglas
AEC Consultant & diy Marketing Pro
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Kim Douglas has been part of the green industry for over 23 years. A licensed landscape architect turned marketing consultant and coach for the green industry. Kim's unique expertise in the industry helps you identify your top client prospects and how to best connect with them. With the AEC Consultant Group, Kim takes the day-to-day frustration of handling your marketing off your plate. The AEC Consultant Group's done for your marketing services include website design, email marketing, social media management, strategic relationships, and branding. As head coach of the diy Marketing Pro, Kim's one-on-one coaching program will help your team master their marketing. The course covers branding, marketing strategy, online presence, website design, social media, email marketing, outreach, and relationship marketing.

Ron Edmonds
The Principium Group – Mergers & Acquisitions
Phone 888.229.5740 or 901.351.1510
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Neal Glatt
Phone: 805.340.9311
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Harvester Jud Griggs
The Harvest Group
Phone: 678-699-9561

Jud has had the good fortune of working with some of the best Design/Build companies in the country over his long career in the Green Industry. Starting with Lied’s in Wisconsin, Jud worked with Tom Lied, one of the founding members of ALCA (Now NALP). Then Jud moved to Naples, Florida to manage the operations of Smallwood Landscape; one of the preeminent design/build companies in Florida. From there, Jud joined Lambert’s in Dallas to work with Paul Fields to manage operations and then lead the company’s Sales and Marketing efforts. Each of these companies were in the lawn and landscape Top 100 list when Jud worked there.

Through those experiences, Jud has been able to work in remarkably diverse markets across the country. He understands what it takes to be successful in the Design/Build arena. More importantly, he knows what mistakes and pitfalls to avoid. Jud served as President of ALCA (now NALP) in 1997. That experience taught Jud how to lead a diverse organization of business owners to attain many successes.

With over 40 years of experience in Design/Build, Jud consults with companies across the country to help them improve their operations as well as Sales and Marketing processes. Working with Jim Paluch at JP Horizons for two years exposed Jud to the intricacies of consulting with companies guiding them through the challenges of everyday business and helping them attain their goals. His ability to observe and assess a company and then offer solid solutions and ideas to help a company take the next step in their growth is invaluable. Speaking on topics ranging from customer service, sales, and sales management, Strategic planning, and budgeting, makes Jud a sought-after speaker as well.

Phil Harwood, MBA, Landscape Industry Certified, Certified Snow Professional
Phone: 248.436.8121

Phil Harwood is a managing partner with, one of three companies he has founded since retiring from a successful landscape & snow management career. He is also the founder of Pro-Motion Consulting, Inc. Phil holds an Executive MBA with honors and Bachelor of Arts degree in Marketing, both from Michigan State University. In addition, he is a Certified Snow Professional, Landscape Industry Certified Manager, NALP Trailblazer, Landscape Ontario Preferred Consultant, and LMN Certified Consultant. His consulting firm, Pro-Motion Consulting, has been recognized twice by the Snow & Ice Management Association with the prestigious Snow Industry Commitment Award.

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Fred Haskett, Landscape Industry Certified Manager
True Winds Consulting, LLC.
Phone 619.665.7854

For over 40 years Fred Haskett has been growing businesses in the “Green Industry”.

Fred has had the opportunity to work as a senior leader with some of the most outstanding organizations in the Green Industry  The Brickman Group,  The Valley Crest Companies, and U S Lawns. He has had P&L responsibility for Multi State / Multi Branch operations with revenues exceeding $45 Million annually. 

During his career Fred has directly managed the sales and production of over $80 million in lawn care and tree care services and $207 million landscape services.

As Principal Partner with TrueWinds Consulting, Fred facilitates numerous Leaders Peer groups, coaches and consults with owners of over 40 small, medium, and large Lawn Care, Tree Care and Landscape companies ranging in size from $1 Million to$50 million. 
Fred has had extensive senior management experience in several areas of the “Green Industry” Including Lawn and Tree Care Landscape Management, Design Build, Arbor Care, Water Management, and Snow and Ice Removal. In addition, he has extensive experience in Franchise System operation and development. He is a “Landscape Industry Certified Manager”  (NALP), a “Certified Turf Grass Professional”  (PLCAA) “Certified Arborist”  (ISA).

Fred serves as Secretary/Treasurer on the Board of Directors of Project Evergreen and on the Government Affairs Council for NALP s. Previously he has served on the Board of Directors of NALP and as Chairman of the Lawn Care Specialty Group. Fred is a Contributing Editor for Snow Magazine and Lawn and Landscape Magazine.

In 2006 Fred was honored by his peers by being named a TRAILBLAZER for Lifetime Green Industry Achievement by NALP.                                                                          

Greg Herring
The Herring Group
Phone: 512-771-7636
Greg Herring, the founder and CEO of The Herring Group, has a passion for restoring life margin to business owners and helping people live well. Greg has served as a CFO for both public and private companies and has significant experience in the landscape industry. 

By implementing their proprietary system, the Path to 12%, Greg and his team of financial leaders at The Herring Group are on a mission to improve the profit margins of companies and the life margins of owners. Read his blog at or get in touch at  

Ken Hochkeppel
Enterprise Analysis
Phone 240.793.3995

Mr. Hochkeppel has worked for 34 years in virtually every aspect of business management, including sales, estimating, branch management, IT management, accounting and finance. Ken is the principal consultant with Enterprise Analysis; his mission is to help companies navigate growth and change while achieving breakthrough performance. He delivers a no-nonsense outside perspective with a focus on providing solutions that return increased profitability. Ken has a bachelor’s degree in Landscape Architecture from Rutgers University and an MBA in finance from George Mason University. Ken has a successful record at motivating individuals and teams to achieve excellence and has proven expertise in developing business processes, adapting computer applications, and financial analysis.

Alison Hoffman, MBA
The Harvest Group-Harvest the GREEN
Partners, Inc.-Mergers & Acquisitions
Phone 224.688.8838

Jake Hundley
Evergrow Marketing
Phone 913.300.0902
Jake is the founder of Evergrow Marketing, a digital marketing company that's focused on the landscaping and lawn care industry. Along with his business partner, they build and manage websites and campaigns for green industry clients of all sizes. They focus on providing leads through SEO, pay-per-click, social media advertising, and much more without a commitment. Learn more about why you should or shouldn't work with us. In his free time, he enjoys training and competing in triathlons, sampling whisky, spending time with his girlfriend and dog, and competing in paintball tournaments on a national level.

James R. Huston
J.R. Huston Consulting, Inc.
Phone 303.901.3240 | Fax 800.451.5494

Jack Jostes
President + CEO of Ramblin Jackson
Phone 303.544.2124
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Ed Laflamme, SHK, Landscape Industry Certified
The Harvest Group - Business & Operations
Phone 203.858.4696
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Adam & Sahra Linnemann
The Green Executive®
Phone 618-779-2402
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The Green Executive® is a husband and wife consulting team of lawn care and landscaping professionals, with over 25+ years of actively owning and managing a successful landscape company. We’re all business during work hours – but we like to kick back, relax, and enjoy life at the end of the day by sipping on a sweet tea and grilling on Adam’s Big Green Egg!

Our certifications include: Advanced Certified Profit First Professionals, LMN Software Certified Consultants and Quickbooks Advanced Certified ProAdvisor.

The Green Executive® offers: Profit First implementation, LMN implementation, in-person site visits, peer groups and women only peer groups, private one on one coaching and green industry bookkeeping.

Over 80% of landscape business owners are living paycheck to paycheck and we are ready change that.  Let us, together, eradicate entrepreneurial poverty in the green industry and help you make Profit a Habit, Not an Event!

Alain Parcan
Market Hardware, Inc.
Phone 888.381.6925

Alain Parcan is the Director of Marketing and Member Education at Market Hardware. Alain has worked in the Web Marketing world for more than eleven years and has an unbridled passion for educating business owners about Web Marketing. Having spoken at LANDSCAPES 4 years in a row and done countless Webinars for NALP members, Alain’s Web Marketing workshops have helped hundreds of lawn care and landscaping businesses transition from “old school” marketing strategies to modern-day digital marketing approaches.


Tony Ricketts
Lawnline Websites
Phone 813.944.3400 | Blog

I'm the Co-Founder & CEO of Lawnline Websites and a leading expert in Internet Marketing for the green industry. I oversee the team at Lawnline Websites where we have built and manage the websites, search engine optimization (SEO), and Internet marketing campaigns for over 100 lawn and landscaping companies. I began coding when I was 10 years old and continued to dive deeper growing up, through college, and professional marketing career. In my spare time, I enjoy spending time with my wife and dogs, volunteering at a dog rescue, going to the gym, and bowling in a local league.

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Ed Schultheis
Phone 919.605.6124

Ed Schultheis has been part of the green industry for over 25 years. He is the owner of ThruPutNow, a business support company that works with one mission in mind-Enable and Support companies to achieve their goals. Ed graduated from SUNY Cobleskill and started his career as an assistant field supervisor. Throughout those years, Ed moved throughout the country holding a variety of positions including Branch manager, Region Operations manager, and Director of Fleet for one of the largest companies in the landscape industry. Today Ed works with companies to provide them the support mechanisms that they need to achieve even greater success.


Jeffrey Scott, MBA
The Leader’s Edge Peer Group
Phone 203.220.8931 |
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Jeffrey Scott, through his company Jeffrey Scott Consulting, addresses burning issues, shares best practices, and identifies new ways to transform and profitably grow your business. Scott consults with contractors to develop and implement growth plans to take their business to the next level. He has run every aspect of a design- build-maintenance firm, and grew his own business from $5 to $10 million.

Peer Groups: We work with achievement minded landscape business owners who wants to transform and profitable grow their business. Our peer group members enjoy and share new ideas, work on efficiency and accountability in a sharing process that creates an atmosphere of camaraderie.

Marketing & Sales: Branding your company by defining your target customers. We help you work on increasing the productivity of your sales people and help create and execute marketing plans.
Profitablity and Cashflow: By using the key numbers by which you run your business, we help you with your budgeting, cash flow and goal planning.

Employees and operations: By putting the right people in the right position, we help you develop a pay and incentive program, implementing better systems and help you with strategies on how to empower your management team.

Transition Strategies: By helping you creating exit strategies, you are now in the position of preparing and empowering the next generation.

Jeffrey Scott, business consultant, grew his landscape company into a successful $10 million enterprise, and he's devoted to helping others do the same. He facilitates PEER GROUPS for landscape business owners who want to transform and profitably grow their business.

Bill Silverman
Springboard Business Coaching
Phone 856.751.1989

Bill specializes in coaching the owners of 7-figure landscaping companies who have grown their businesses by trying to do everything and make every decision and now that “I do everything” management style is no longer working. By trying to do everything, they’ve become the bottleneck in their business that’s holding their businesses back. Bill has taken what he's learned about running large companies from his 25-years in senior management at Marriott, CIGNA and other corporations and uses it to help his clients run their businesses like the CEO of a major corporation. The result is a growing, profitable business that can thrive without them.


Ken Thomas
Envisor Consulting
Phone 404-987-2499
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An astute businessman who is not afraid of digging in the dirt, Ken knows the secrets and systems of thriving landscape operations. Today Ken and his team at Envisor Consulting help landscape business owners in the areas of organizational development and executive level training. Envisor has developed the “Green Dot Operating System”. Green Dot is a combination of best practices in organizational and process development that helps companies to grow the top line, increase profitability and improve quality of life for owners and their teams! During his 30-year career, Envisor founder Ken has owned three of Atlanta’s most successful landscape companies including Scapes Landscape which was which was one of the top 100 landscape companies in America. Scapes was acquired by ValleyCrest in 2008. Ken spent 3 years in leadership at ValleyCrest Landscape Maintenance as the Sales Leader for the southeast region. A long-standing member of NALP/ACLA and past president of the Metro Atlanta Landscape and Turf Association, Ken is a true visionary with a down to earth approach. 

“It’s not enough to be a great landscaper. The key to success in this industry is to become a great landscape businessman or women.” 

NALP Consultant Members are ready and waiting to help you with your business needs. For a list of their best business tips, click here!