Promoting the Industry. Growing the Industry.

The Industry Growth Initiative is changing narratives about the work of landscape and lawn care professionals through aggressive public relations efforts that help home and business owners recognize the value of investing in their outdoor spaces. With your help, we are growing and protecting the industry.

How are We Promoting the Industry?

  • Story placements in national media in outlets like Angie’s List,, AP, USA Today, Southern, CNN, Fox and Friends – and many more.
  • Proactive media relations and crisis management to protect the industry’s reputation when activists speak for us or when journalists get the facts wrong.
  • Sponsored content and advertising campaigns that promote the industry and drive consumers to and our Hire a Pro directory.

How is this Made Possible?

IGI can only move the needle with the whole industry behind us, supporting and funding the initiatives. Help us share your voice. Become a partner in the Industry Growth Initiative.


Signature Initiatives

Media Relations

Messaging generated by the Industry Growth Initiative was seen by media outlets more than 101 million people last year alone. We are owning the industry voice and highlighting the professionalism that shines within the community. We are amplifying the messaging home owners and property managers need to hear.

The website and social media outlets are where we connect with consumers, property managers, and potential clients, sharing landscape tips, strategies and inspiration through more than 250 articles and videos, and our Hire a Pro directory.

Story Telling

We share high-quality videos about the benefits of outdoor living and managed lawns and landscapes and that reinforce the expertise of industry professionals

Select Recent Media Coverage

Landscaping Businesses are Losing Money Because of U.S. Visa Policy

This year has been tough on Shayne Newman, the owner of the Connecticut-based landscaping company YardApes. For the past two decades, Newman’s business has come to rely on help that comes via the H-2B visa program, which allows employers to hire foreign workers for seasonal, nonagricultural employment.

Lawn Care, Landscape Management, Irrigation Systems Pay Off

Facility Executive
Lawn care service, landscape maintenance and tree care, and installing an irrigation system produce the most substantial payouts at resale, according to 2018 Remodeling Report: Outdoor Features, a report by the National Association of Realtors® (NAR) and National Association of Landscape Professionals (NALP). 

Top Outdoor Design Trends

DIY Network
Tap into the best landscaping trends from the National Association of Landscape Professionals

Boston ranked one of the top 10 worst cities for weeds, lawn disease

Boston Globe
If those April snow showers didn’t dampen your spirits, maybe this will. The National Association of Landscape Professionals has named Boston one of the nation’s top 10 worst cities for weeds and lawn “issues” this year.

Fall Yard Care Checklist: What to Do When

Realtor Magazine
As the temperatures cool, homeowners have a lot of chores to do with their lawn to make sure it weathers well into the spring.Perfect timing is essential for fall yard care, says Missy Henriksen, vice president of public affairs for the National Association of Landscape Professionals. 

What People Are Saying...

TruGreen supports the Industry Growth Initiative because it represents our best chance to define our industry. IGI’s work is helping people understand the many human health and environmental benefits healthy lawns and landscapes provide our communities, underscores the importance of licensed professionals and appropriately spotlights this profession as an exciting career choice for young people entering the workforce. Who will tell our incredible story if not us?”

Jeff Fedorchak, VP of Corporate Affairs for TruGreen

NALP’s Industry Growth Initiative is providing a giant step towards presenting a professional image of the lawn care and landscape industries to prospective clients and current and future employees. Their work in promoting the value and necessity of lawn care services for quality of life will pay dividends to my business. The consistent story about how lawn care makes a difference in people’s lives and how we create and maintain places where people desire to live work and play is the story I want told every day. The Industry Growth Initiative is doing just that.”

Chris Senske, President, Senske Services