Elevate 2023

September 10-13, 2023 —Dallas, TX

In September, they arrive — business leaders, buyers, dealers, decision makers, and press — intent on making decisions that define the next year for their companies.

ELEVATE is the premier educational and networking event for green industry professionals. Attendees look forward to the diverse educational tracks and the various networking events, where they form lasting relationships, learn best practices, and discuss the latest products and services that the industry has to offer.

You can't afford to miss this opportunity to reach approximately 1,000 decision makers in the green industry — your prime audience — all hungry to learn about the latest innovations and services you have to offer.

Sponsors will receive:

Platinum Sponsorship (EXCLUSIVE) — $100,000

  • Introduction and two minutes speaking time at the Opening General Session. Includes a 30-second video promotion
  • Promotion as the Platinum Sponsor on the conference mobile app
  • Promotion as the Platinum Sponsor in advertisements in The Edge magazine
  • Recognition in ALL additional marketing materials that promote the conference
  • Opportunity to display equipment at the Welcome Reception, facility permitting (may be raffled off if sponsor wishes)
  • Opportunity to distribute a giveaway to attendees at the Welcome Reception
  • Opportunity to distribute custom-printed reception-related items, such as cocktail napkins and cups at Welcome Reception
  • Logo on signage at the Welcome Reception site
  • Opportunity to display freestanding, and/or retractable banners at the reception
  • Space for company literature in National Association of Landscape Professionals publication booth
  • 20’x20’ Island Booth space credit, which includes 8 complimentary Registrations
  • Recognition in the graphics used at ELEVATE registration area
  • Logo and a hyperlink to sponsors' Web sites in blast email event promotions

Gold Sponsorship (EXCLUSIVE) — $75,000

  • Introduction, logo recognition and two minutes speaking time at the National Association of Landscape Professionals' Awards of Excellence Celebration. Includes a promotional video before or after speaking time.
  • Logo on digital or printed Awards program and in the multimedia presentation
  • Logo on signage at the reception site
  • Opportunity to display freestanding, and/or retractable banners at the reception
  • Opportunity to distribute a giveaway item to Awards Reception & Presentation Attendees
  • 10’x20’ Corner Booth space credit, which includes 4 complimentary Registrations
  • Recognition in the graphics used at/near ELEVATE registration area
  • Logo in The Edge magazine event promotions
  • Logo in E blast email event promotions
  • Verbal and logo recognition at National Association of Landscape Professionals Opening General Session

Closing Party Sponsor — $50,000 

  • Introduction, logo recognition and two minutes speaking time at the Tuesday General Session. Includes a 30 second promotional video
  • Logo and branded signage at the closing party location
  • Logo on digital or printed collateral wherever the closing party is mentioned
  • Sponsor may place signage on walk to event area
  • Sponsor may have a table near entrance to event area.**
  • Opportunity to distribute a giveaway item to Closing Party attendees***
  • Recognition in the graphics used at/near ELEVATE registration area
  • Logo in The Edge magazine event promotions
  • Logo and a hyperlink to sponsors' Web sites in blast email event promotions
  • Verbal and logo recognition at National Association of Landscape Professionals Opening General Session
  • Ability to deliver messaging on the bus ride to/from event.  If buses have capabilities to play a video

**Signage placement restrictions may apply. Contact NALP for more information

Silver Sponsorship (Multiple Available) — $25,000

  • Verbal and logo recognition at Opening General Session
  • Logo Recognition on signage and collateral wherever Silver Sponsors are mentioned
  • 10’x10’ Corner Exhibit Space booth credit, which includes two complimentary Registrations

Breakfast Sponsor (Exclusive)— $25,000 

Make sure each attendee starts the day off right. As part of registration, breakfast for each attendee is included on Monday. (Note: this does not include the Breakfast with Champions upgrade.) Attendees not attending Breakfast with Champions will be given vouchers to be used towards the purchase  breakfast at certain Gaylord outlets on Tuesday and Wednesday. 

  • Company logo on vouchers
  • Excel file of attendees for direct mail purposes

Session Breaks/ Coffee at Registration — $17,500

“Coffee, Coffee and More Coffee” is what attendees say they want at conferences. Be the hero and sponsor the Coffee and Session Break areas outside the exhibit hall.  There will be continuous coffee service at registration as well as break areas set in the education session area.  Here’s your chance to have your brand in front of attendees at the stations.  We will have signage indicating “Station Sponsored by (Logo) in booth ……”  You may also provide imprinted napkins and cups for the stations.

Educational Session Track Sponsorship (MULTIPLE AVAILABLE) — $15,000/Track

ELEVATE will offer sessions in various tracks.  Each track is open to exclusive sponsorship.
  • Logos – Logo and/or Name will be where the sponsored track is mentioned.
  • Pre-event communication – There will be eblasts as well as print ads promoting ELEVATE.  Where we mention the session track, the logo and/or name will appear
  • Speaking opportunities (introductions)* - 8-9 sessions per track are being planned and a sponsor representative will have the opportunity to welcome everyone to the session and either introduce the speakers or the individual who will introduce the speakers
  • Logo on walk-in slides in the track Sessions
  • Excel file of session attendees (the list will include attendee names, company names, mailing addresses, and phone numbers AND email address for those that "opt in" during the registration process)
Track 1: Customer Experience Track
The Customer Experience track offers a 360-degree look at everything that goes into building strong customer relationships, from proactive communications strategies to defusing demanding clients, delivering high-end customer service, and managing client expectations. Learn effective landscape maintenance, design-build, and lawn care sales and marketing strategies, as well as new ways to use technology to nurture client relationships. How your team communicates your brand and interacts with clients on-site are also critical aspects of the client experience that we’ll dive into with case studies and success stories.

Track 2: Team Member Experience
The Team Experience track offers solutions to some of the biggest challenges faced by landscape and lawn care contractors – recruiting, retaining, managing, and engaging employees. You’ll learn successful strategies to find, onboard new team members, and hear case studies on company culture and employee development programs that lead to high rates of retention and employee happiness. Education sessions will delve into human resources, legal, training, and team management approaches that you can implement at your company, leading to more motivated employees and a better bottom line.

Track 3: Business Excellence
The Business Excellence track provides a roadmap for landscape and lawn care companies to grow more profitable businesses through better sales, marketing, financial and tax management practices. Real-world examples will help you develop better strategies for company growth or the adoption of different business lines. Measurement is critical to business success including choosing the right KPIs, calculating ROI, and understanding the health of your company. Thinking about the future, including exit strategies and succession planning are part of the business-focused line-up.

Track 4: Operational Excellence
The Operational Excellence track shares case studies that help landscape and lawn care companies improve equipment and personnel safety at all levels, ensure accurate reporting, handle workers’ compensation claims, and understand how regulations impact operations. Improving workflows, estimating, and bidding, purchasing, scheduling, and fleet management are all critical parts of operational excellence. Education sessions will share insights into the future including new technologies, dealing with supply chain issues, and learning how to adapt to changing economic forces.

Breakfast with Champions — $15,000 (Only Two Available) 

A hallmark event of the National Association of Landscape Professionals conference, Breakfast with Champions draws approximately 500  of our attendees each morning that it is offered. Roundtable discussions are led by a facilitator at each table, who introduces timely topics that are highly relevant to today's green industry professionals and encourages attendees to share their experiences with their peers in a noncompetitive environment. Conference attendees often cite this high-energy event as the top reason for attending ELEVATE. The breakfasts are ticketed events and are held on two separate days.

  • One minute speaking time at the beginning of the breakfast
  • Opportunity to distribute company literature and a giveaway to attendees at each table
  • Logo on signage at breakfast
  • Opportunity to display freestanding, retractable banners and/or a wall banner at breakfast
  • Three complimentary tickets to the sponsored breakfast
  • Ability to host one (1) table with a topic approved by NALP

Mobile App— $7,500

Put your company in the palm of attendees' hands with the ELEVATE mobile phone app. This App will engage attendees for nearly 90 days before, during and after the conference allowing you maximum, high-quality exposure to all conference attendees.

  • Logo on National Association of Landscape Professionals ELEVATE web site and App 
 
Hotel Key Card Sponsorship (EXCLUSIVE) — $5,000* (Production** not Included)

Make the first impression on all attendees as they register at their hotels. Your company logo and/or message can appear on hotel room key cards distributed at conference hotels during check-in. Distribution will be targeted to conference attendees. This opportunity ensures that your message will be in hand every time an attendee enters his or her room from check-in to check-out. Production and other fees are not included. 

  • Logo in the collateral wherever Key Card sponsorship is mentioned, and on National Association of Landscape Professionals' annual convention web site.
  • Excel file of attendees for direct mail purposes
*Hotel Fee is $1/Card
**Production fee not included. Platicard Locktech International is the exclusive manufacturer for keycards.

Room Drops — $5,000* (limited to one drop per company and 4 drops overall)

Need to be the first to get an item in the hands of attendees? Then a room drop is for you. Just supply us with your materials and we will have it delivered to each conference-registered room at The Gaylord Palms.  You may choose a Sunday night or Monday night drop.

*Hotel fees are not included.  Hotel charges TBD.

Create Your Own Giveaway Sponsorship — PRICES VARY

Don't see something here that grabs you? Have a better idea for how to promote your company's brand? Call us and we'll discuss! National Association of Landscape Professionals is always open to new ideas to help our sponsors reach their goals.

For more information on ELEVATE, including a schedule of events, please visit: https://www.landscapeprofessionals.org/elevate

Exhibit Hall Opportunities

Campfire Areas — $30,000 Exclusive or $15,000/Area (3 Available)
The Exhibit Hall will feature “Campfire” areas where informal and guided discussions will take place during the Exhibit Hall open hours. There will be seating for 25-30 in each area. These areas will be thematically designed, and sponsors will have their logo incorporated into the design.  
  • Sponsors will also receive recognition wherever the Campfire areas are mentioned and will have the ability to provide promotional materials in the Campfire area.
  • Sponsor will also be able to welcome attendees as they enter the Campfire area.
Aisle Signs — $15,000
Let your company be seen by all who are in the exhibit hall.  Your company can have their logo on all aisle signs throughout the exhibit hall.  Attendees are always looking for reference points and the aisle signs are what they look for to get their bearings. 
 
Food Stations — $25,000 (Exclusive) or $10,000/station (Multiple Available)
There will be food stations throughout the exhibit hall during Monday and Tuesday afternoon receptions and the Tuesday lunch.  Here’s your chance to have your brand in front of attendees at the stations.  We will have signage indicating  “Station Sponsored by (Logo) in booth ……”  You may also provide imprinted napkins and cups for the stations.

Post Conference Opportunities

On-Tour Sponsorship* — $20,000

Let your company be recognized as the premier sponsor of the On-Tour post conference event.

  • Logo on digital or printed collateral wherever the On Tour is mentioned
  • Logo on signage at On Tour site**
  • Opportunity to distribute a giveaway item to On Tour attendees***
  • Recognition in the graphics used at ELEVATE registration area
  • Logo in The Edge magazine event promotions where On Tour is mentioned
  • Logo in blast email event promotions
  • Verbal and logo recognition at National Association of Landscape Professionals Opening General Session
  • Ability to deliver messaging on the bus ride to/from event. If buses may have capabilities to play your video
*Benefits subject to change due to agreement with On Tour Host.  In the event benefit cannot be fulfilled, NALP will make every effort to make-good during conference.
**Signage placement restrictions apply contact NALP for more information