Elevate 2022

September 18-21, 2022 —Orlando, Florida

In September, they arrive — business leaders, buyers, dealers, decision makers, and press — intent on making decisions that define the next year for their companies.

ELEVATE is the premier educational and networking event for green industry professionals. Attendees look forward to the diverse educational tracks and the various networking events, where they form lasting relationships, learn best practices, and discuss the latest products and services that the industry has to offer.

You can't afford to miss this opportunity to reach approximately 1,200-1,500 decision makers in the green industry — your prime audience — all hungry to learn about the latest innovations and services you have to offer.

Sponsors will receive:

Platinum Sponsorship (EXCLUSIVE) — $100,000

  • Introduction and three minutes speaking time at the Opening General Session
  • Promotion as the Platinum Sponsor on the cover of the promotional event brochure
  • Promotion as the Platinum Sponsor in advertisements in The Edge magazine
  • Recognition in ALL additional marketing materials that promote the conference
  • Opportunity to display equipment at the Welcome Reception, facility permitting (may be raffled off if sponsor wishes)
  • Opportunity to distribute a giveaway to attendees at the Welcome Reception
  • Opportunity to distribute custom-printed reception-related items, such as cocktail napkins and cups at Welcome Reception
  • Logo on signage at the Welcome Reception site
  • Opportunity to display freestanding, and/or retractable banners at the reception
  • Space for company literature in National Association of Landscape Professionals booth
  • 20’x20’ Island Booth space credit, which includes 8 complimentary Registrations
  • Recognition in the graphics used at ELEVATE registration area
  • Logo and a hyperlink to sponsors' Web sites in blast email event promotions
  • Recognition in National Association of Landscape Professionals press releases that are distributed to industry trade press

Gold Sponsorship (EXCLUSIVE) — $75,000

  • Introduction, logo recognition and one minute speaking time at the National Association of Landscape Professionals' Awards of Excellence Celebration
  • Logo on digital or printed Awards program and in the multimedia presentation
  • Logo on signage at the reception site
  • Opportunity to display freestanding, and/or retractable banners at the reception
  • Opportunity to distribute a giveaway item to Awards Reception & Presentation Attendees
  • 10’x20’ Corner Booth space credit, which includes 4 complimentary Registrations
  • Recognition in the graphics used at ELEVATE registration area
  • Logo in The Edge magazine event promotions
  • Logo in E blast email event promotions
  • Verbal and logo recognition at National Association of Landscape Professionals Opening General Session

Closing Party Sponsor — $50,000

Get ready for one of the most incredible parties National Association of Landscape Professionals has ever thrown because we’ve reserved The Wizarding World of Harry Potter™ – Hogsmeade™ at Universal’s Islands of Adventure theme park! All night long, attendees will enjoy unlimited access to incredible rides and attractions including Harry Potter and the Forbidden Journey™, Hagrid’s Magical Creatures Motorbike Adventure™, and Flight of the Hippogriff™. Plus, they can explore Hogsmeade™ and visit some of the wizarding world’s best-known establishments. It’s an entire evening of magic and excitement—and you can be the sponsor to make this all happen. *

  • Introduction, logo recognition and one minute speaking time at the Tuesday General Session
  • Logo on digital or printed collateral wherever the closing party is mentioned
  • Sponsor may place signage on walk to event area
  • Sponsor may have a table near entrance to event area.**
  • Opportunity to distribute a giveaway item to Closing Party attendees***
  • Recognition in the graphics used at ELEVATE registration area
  • Logo in The Edge magazine event promotions
  • Logo and a hyperlink to sponsors' Web sites in blast email event promotions
  • Verbal and logo recognition at National Association of Landscape Professionals Opening General Session
  • Ability to deliver messaging on the bus ride to/from event.  Buses may have video capabilities, to play a video
*Benefits subject to change due to licensing agreement with WWOP and Universal Studios.  In the event benefit cannot be fulfilled, NALP will make every effort to make-good during conference.
**Signage placement restrictions apply. Contact NALP for more information
***If a logo’ d giveaway is to be handed out for the Party it must be something that an attendee can wear on their person.  Giveaway may be handed out to attendees at Registration or during the Tuesday General Session.

Silver Sponsorship (Multiple Available) — $25,000

  • Verbal and logo recognition at Opening General Session
  • Logo Recognition on signage and collateral wherever Silver Sponsors are mentioned
  • 10’x10’ Corner Exhibit Space booth credit, which includes two complimentary Registrations

Breakfast Sponsor (Exclusive)— $25,000 

Make sure each attendee starts the day off right. As part of registration, breakfast for each attendee is included on Monday. (Note: this does not include the Breakfast with Champions upgrade.) Attendees not attending Breakfast with Champions will be given vouchers to be used towards the purchase  breakfast at certain Gaylord outlets on Tuesday and Wednesday. 

  • Company logo on vouchers
  • Excel file of attendees for direct mail purposes

Session Breaks/ Coffee at Registration — $17,500 

“Coffee, Coffee and More Coffee” is what attendees say they want at conferences. Be the hero and sponsor the Coffee and Session Break areas outside the exhibit hall.  There will be continuous coffee service at registration as well as break areas set in the education session area.  Here’s your chance to have your brand in front of attendees at the stations.  We will have signage indicating “Station Sponsored by (Logo) in booth ……”  You may also provide imprinted napkins and cups for the stations.

Educational Session Track Sponsorship (MULTIPLE AVAILABLE) — $15,000/Track

ELEVATE will offer sessions in various tracks.  Each track is open to exclusive sponsorship.
  • Logos – Logo and/or Name will be where the sponsored track is mentioned.
  • Pre-event communication – There will be eblasts as well as print ads promoting ELEVATE.  Where we mention the session track, the logo and/or name will appear
  • Speaking opportunities (introductions)* - 8-9 sessions per track are being planned and a sponsor representative will have the opportunity to welcome everyone to the session and either introduce the speakers or the individual who will introduce the speakers
  • Logo on walk-in slides in the track Sessions
  • Excel file of session attendees (the list will include attendee names, company names, mailing addresses, and phone numbers AND email address for those that "opt in" during the registration process)
Track 1: Customer Experience Track
The Customer Experience track offers a 360-degree look at everything that goes into building strong customer relationships, from proactive communications strategies to defusing demanding clients, delivering high-end customer service, and managing client expectations. Learn effective landscape maintenance, design-build, and lawn care sales and marketing strategies, as well as new ways to use technology to nurture client relationships. How your team communicates your brand and interacts with clients on-site are also critical aspects of the client experience that we’ll dive into with case studies and success stories.

Track 2: Team Member Experience
The Team Experience track offers solutions to some of the biggest challenges faced by landscape and lawn care contractors – recruiting, retaining, managing, and engaging employees. You’ll learn successful strategies to find, onboard new team members, and hear case studies on company culture and employee development programs that lead to high rates of retention and employee happiness. Education sessions will delve into human resources, legal, training, and team management approaches that you can implement at your company, leading to more motivated employees and a better bottom line.

Track 3: Business Excellence
The Business Excellence track provides a roadmap for landscape and lawn care companies to grow more profitable businesses through better sales, marketing, financial and tax management practices. Real-world examples will help you develop better strategies for company growth or the adoption of different business lines. Measurement is critical to business success including choosing the right KPIs, calculating ROI, and understanding the health of your company. Thinking about the future, including exit strategies and succession planning are part of the business-focused line-up.

Track 4: Operational Excellence- 
The Operational Excellence track shares case studies that help landscape and lawn care companies improve equipment and personnel safety at all levels, ensure accurate reporting, handle workers’ compensation claims, and understand how regulations impact operations. Improving workflows, estimating, and bidding, purchasing, scheduling, and fleet management are all critical parts of operational excellence. Education sessions will share insights into the future including new technologies, dealing with supply chain issues, and learning how to adapt to changing economic forces.

Track 5: Sustainability-
The Sustainability Track shares case studies and research around sustainable industry practices and design, climate impacts, and the use of technology like battery-powered, robotic, and automated equipment. Landscape and lawn care professionals create and maintain our nation’s green spaces. Whether it’s public messaging, company culture, marketing sustainability, or providing reporting to commercial clients to boost their CSR, we’ll share ways to promote and execute on environmentally friendly landscape and lawn care practices, expand client services offered and help attract the next generation of employees who care about the environment.

Breakfast with Champions — $15,000 (Only Two Available) 

A hallmark event of the National Association of Landscape Professionals conference, Breakfast with Champions draws approximately 500  of our attendees each morning that it is offered. Roundtable discussions are led by a facilitator at each table, who introduces timely topics that are highly relevant to today's green industry professionals and encourages attendees to share their experiences with their peers in a noncompetitive environment. Conference attendees often cite this high-energy event as the top reason for attending ELEVATE. The breakfasts are ticketed events and are held on two separate days.

  • One minute speaking time at the beginning of the breakfast
  • Opportunity to distribute company literature and a giveaway to attendees at each table
  • Logo on signage at breakfast
  • Opportunity to display freestanding, retractable banners and/or a wall banner at breakfast
  • Three complimentary tickets to the sponsored breakfast
  • Ability to host one (1) table with a topic approved by NALP

Mobile App— $7,500 

Put your company in the palm of attendees' hands with the ELEVATE mobile phone app. This App will engage attendees for nearly 90 days before, during and after the conference allowing you maximum, high-quality exposure to all conference attendees.

  • Logo on National Association of Landscape Professionals ELEVATE web site and App 

Giveaway Sponsorships

Make your brand front and center! These coveted sponsorships ensure the longevity of your visibility by existing during AND after the event. National Association of Landscape Professionals produces these giveaway items, which are imprinted with the sponsor's and National Association of Landscape Professionals' logos.

Tote Bag Sponsorship (EXCLUSIVE) — $15,500 
  • Logo in the event collateral where appropriate and on National Association of Landscape Professionals' annual convention web site
  • Excel file of attendees for direct mail purposes
T-Shirt Sponsorship (EXCLUSIVE) — $10,000 
  • Logo in the event collateral where appropriate and on National Association of Landscape Professionals' annual convention web site.
  • Excel file of attendees for direct mail purposes
Hotel Key Card Sponsorship (EXCLUSIVE) — $5,000* (Production** not Included)

Make the first impression on all attendees as they register at their hotels. Your company logo and/or message can appear on hotel room key cards distributed at conference hotels during check-in. Distribution will be targeted to conference attendees. This opportunity ensures that your message will be in hand every time an attendee enters his or her room from check-in to check-out. Production and other fees are not included. 

  • Logo in the collateral wherever Key Card sponsorship is mentioned, and on National Association of Landscape Professionals' annual convention web site.
  • Excel file of attendees for direct mail purposes
*Hotel Fee is $1/Card
**Production fee not included. Platicard Locktech International is the exclusive manufacturer for keycards.

Room Drops — $5,000* (limited to one drop per company and 4 drops overall)

Need to be the first to get an item in the hands of attendees? Then a room drop is for you. Just supply us with your materials and we will have it delivered to each conference-registered room at The Gaylord Palms.  You may choose a Sunday night or Monday night drop.

*Hotel fees are not included.  Hotel charges $2.00/room for under door or outside of room and $3.50/room for in-room

Create Your Own Giveaway Sponsorship — PRICES VARY

Don't see something here that grabs you? Have a better idea for how to promote your company's brand? Call us and we'll discuss! National Association of Landscape Professionals is always open to new ideas to help our sponsors reach their goals.

For more information on ELEVATE, including a schedule of events, please visit: https://www.landscapeprofessionals.org/elevate

Exhibit Hall Opportunities

Campfire Areas — $30,000 Exclusive or $15,000/Area (3 Available)
The Exhibit Hall will feature “Campfire” areas where informal and guided discussions will take place during the Exhibit Hall open hours. There will be seating for 25-30 in each area. These areas will be thematically designed, and sponsors will have their logo incorporated into the design.  
  • Sponsors will also receive recognition wherever the Campfire areas are mentioned and will have the ability to provide promotional materials in the Campfire area.
  • Sponsor will also be able to welcome attendees as they enter the Campfire area.
VIP Lounge — $20,000

Companies that register a minimum of 15 registrants are entitled to enter the VIP Lounge on the expo floor where they can enjoy refreshments and have an area to meet and recharge.

  • Sponsors will also receive recognition wherever the VIP Lounge is mentioned
  • Sponsor may provide promotional materials in the Lounge
  • Sponsor may have two (2) representatives in the Lounge during Lounge open times
  • Sponsor will also be able to welcome attendees as they enter the Lounge
Aisle Signs — $15,000
Let your company be seen by all who are in the exhibit hall.  Your company can have their logo on all aisle signs throughout the exhibit hall.  Attendees are always looking for reference points and the aisle signs are what they look for to get their bearings. 
 
Food Stations — $25,000 (Exclusive) or $10,000/station (Multiple Available)
There will be food stations throughout the exhibit hall during Monday and Tuesday afternoon receptions and the Tuesday lunch.  Here’s your chance to have your brand in front of attendees at the stations.  We will have signage indicating  “Station Sponsored by (Logo) in booth ……”  You may also provide imprinted napkins and cups for the stations.

Post Conference Opportunities

On-Tour Sponsorship* — $20,000

Let your company be recognized as the premier sponsor of the On-Tour post conference event.

  • Logo on digital or printed collateral wherever the On Tour is mentioned
  • Logo on signage at On Tour site**
  • Opportunity to distribute a giveaway item to On Tour attendees***
  • Recognition in the graphics used at ELEVATE registration area
  • Logo in The Edge magazine event promotions where On Tour is mentioned
  • Logo in blast email event promotions
  • Verbal and logo recognition at National Association of Landscape Professionals Opening General Session
  • Ability to deliver messaging on the bus ride to/from event. Buses may have video capabilities, to play your video
*Benefits subject to change due to agreement with On Tour Host.  In the event benefit cannot be fulfilled, NALP will make every effort to make-good during conference.
**Signage placement restrictions apply contact NALP for more information