Miles Kuperus, III, Include Software
Miles has grown up in the green industry from working in the fields to roles as a business analyst, account manager at a couple different landscaping companies. During this time, Miles found a passion for solving business problems, software design and making people more efficient in their day-to-day work, especially in the green industry. Currently, Miles work as Product Lead at Include Software – helping develop and design for the future and training clients on how to utilize our products effectively.
Kelly Dowell, Keldo Digital
Kelly Dowell is the founder of St. Louis-based Keldo Digital, a marketing and consulting agency that helps landscape industry leaders achieve their dreams through scalable, repeatable, reliable processes for recruitment, sales and marketing. For more than 15 years she worked with one of the region's largest residential lawn maintenance companies. In 2015, she and her team were denied H-2B visas just days before the mowing season started. She learned some tough lessons that year and turned them into an online course called Recruit Like a Pro for the Green Industry, now offered through Keldo Digital. Kelly holds a BA in business administration and marketing from Lindenwood University.
Keith Freeman, Green Group Holdings, LLC
Keith Freeman is a talented and growth-oriented executive with over 30 years of experience managing commercial and residential services, marketing and sales. He has spent his career driving growth and efficiency and is highly skilled in bridging the gap between corporate strategy, operational requirements and sales performance. Currently, Keith serves as the Chief Executive Officer Green Group Holdings, LLC, which he founded in 2018. Green Group partners with top-performing, established lawn care companies around the country to improve process and efficiency, while driving greater revenue. Keith is also an owner and founding partner of Greenview Partners, a Raleigh based regional commercial landscaping company.
Ellen Moore, Lotus Gardenscapes
Ellen Moore is the Chief Operating Officer of Lotus Gardenscapes and Greenstreet Tree Care in Dexter Michigan. Lotus specializes in design/build, maintenance and tree service for residential customers in the greater Ann Arbor, Michigan area. Ellen joined Lotus in 2019 as part of the company's growth plans to more than double the company over the next few years. Ellen practices continuous improvement and believes in technology while taking care to not let technology be the tail that wags the dog - she believes in people first, training second, programs and technology third.
Caitlin Clineff, Myatt Landscaping
Caitlin Clineff has been the Recruiting Specialist & Company Ambassador for Myatt Landscaping in Raleigh, North Carolina, for almost 3 years. Her primary areas of focus are recruiting and outreach, both of which heavily involve the use of social media. She has spoken at the NALP Workforce Summit, the NALP Webinar Series, and the ACT Workforce Summit on her extensive work in outreach to high school and college students for the green industry. She will be speaking about using the apps Canva and Buffer to help streamline and manage your company’s social media presence.
Kevin Shackleford, Shakleford Landscape Group
Kevin Shackleford is a seasoned veteran with 15 years in the green industry, Turf & Ornamental pesticide licensed applicator, ATSSA certified traffic control technician, ATSSA certified flagger and SIMA’s 2019 Alan Steiman award recipient. Kevin’s horticulture knowledge has been earned from field experience, coupled with classroom lead instruction from Rutgers University professors, on various topics such as proper pruning, irrigation monitoring and plant healthcare. Kevin has been a contributor to industry magazines featured in 2016 Landscape Management Magazine “Efficiency Tip: Using FaceTime in the Office.”