Submit Your Session Proposal for ELEVATE

Session Proposals for 2022 ELEVATE are now closed.

NALP is looking to bring new and exciting education to ELEVATE 2022, NALP’s NEW annual conference and expo. The event will be held September 18-21, 2022, at the Gaylord Palms Resort & Conference Center in Orlando, FL. The ELEVATE audience will include company owners and decision makers, emerging entrepreneurs, and management-level professionals.  
Do you have an innovative session idea?  We would love to hear it! Individuals who believe they can contribute new ideas, solutions, and innovations for current issues and challenges that the landscape and lawn care industry face are encouraged to submit a proposal through our online platform no later than Friday, March 4, 2022. Please review the important information below before submitting your proposal!

Program Tracks

NALP is seeking to create a robust and well-balanced education program that focuses on the topics that have the greatest impact on our industry. Session topics must fit into one of the following Program Tracks:
  • Customer Experience - The Customer Experience track offers a 360-degree look at everything that goes into building strong customer relationships, from proactive communications strategies to diffusing demanding clients, delivering high-end customer service, and managing client expectations. Learn effective landscape maintenance, design-build, and lawn care sales and marketing strategies, as well as new ways to use technology to nurture client relationships. How your team communicates your brand and interacts with clients on-site are also critical aspects of the client experience that we’ll dive into with case studies and success stories.
  • Team Member Experience - The Team Member Experience track offers solutions to some of the biggest challenges faced by landscape and lawn care contractors – recruiting, retaining, managing, and engaging employees. You’ll learn successful strategies to find and onboard new team members and hear case studies on company culture and employee development programs that lead to high rates of retention and employee happiness. Education sessions will delve into human resources, legal, training, and team management approaches that you can implement at your company, leading to more motivated employees and a better bottom line.
  • Business Excellence - The Business Excellence track provides a roadmap for landscape and lawn care companies to grow more profitable businesses through better sales, marketing, financial and tax management practices. Real-world examples will help you develop better strategies for company growth or the adoption of different business lines. Measurement is critical to business success including choosing the right KPIs, calculating ROI, and understanding the health of your company. Thinking about the future, including exit strategies and succession planning are part of the business-focused line-up.
  • Operational Excellence - The Operational Excellence track shares case studies that help landscape and lawn care companies improve equipment and personnel safety at all levels, ensure accurate reporting, handle workers’ compensation claims, and understand how regulations impact operations. Improving workflows, estimating, and bidding, purchasing, scheduling, and fleet management are all critical parts of operational excellence. Education sessions will share insights into the future including new technologies, dealing with supply chain issues, and learning how to adapt to changing economic forces.
  • Sustainability - The Sustainability track shares case studies and research around sustainable industry practices and design, climate impacts, and the use of technology like battery-powered, robotic, and automated equipment. Landscape and lawn care professionals create and maintain our nation’s green spaces. Whether it’s public messaging, company culture, marketing sustainability, or providing reporting to commercial clients to boost their CSR, we’ll share ways to promote and execute on environmentally friendly landscape and lawn care practices, expand client services offered and help attract the next generation of employees who care about the environment.

Proposal Requirements

All presentations must be educational in nature. No sales pitches or commercial presentations will be accepted. Suppliers who submit proposals are encouraged to co-present with a landscape or lawn care contractor. 

The following information must be included in your proposal:

  • Session title and description
  • Preferred session format
  • Learning objectives/key takeaways (3) 
  • Speaker information, including contact information, photo and brief bio (125 words or less). 
  • Speakers are encouraged, but not required, to provide a link to a short introduction video or a video of a prior speaking engagement. Link must be accessible to anyone for review.


Speakers will not be paid and must register for ELEVATE. There is a one-day registration option for NALP Contractor Members. Incomplete or late submissions will not be considered.

You will be notified no later than April 22, 2022 whether your proposal has been accepted. 

Proposal Review and Selection Criteria:

The ELEVATE program committee will review submissions using the following criteria:

  • Relevance to current issues and challenges in the industry
  • Well-written and clearly articulated submission materials with achievable learning objectives
  • Speaker qualifications
  • Provides useful information that is actionable for attendees 
  • Appropriate for an intermediate or advanced professional audience
If you have an idea you would like to suggest for a session, but do not wish to present a session yourself, please email Kim McCrossen with your session topic idea and any suggested speakers.