National survey data about how people feel about their lawns, how much they plan to spend and how they hire landscape professionals.

NATIONAL CONSUMER SURVEYS

National Survey on The Importance People Place on Their Yards and Need for Professional Help

The following is the executive summary report for the National Association of Landscape Professionals study, conducted by Harris Poll via its QuickQuery omnibus product. This survey was conducted online within the United States between May 4-6, 2015, among 2,034 adults ages 18 and older by Harris Poll on behalf of NALP. 

Background/Objectives:
The survey seeks to understand attitudes and perceptions about yards and landscapes among U.S. adults.  Specifically:
How important it is to have a yard, spend time in the yard, and maintain a yard
How important it is to live in an area near trees, grass or nice landscaping
How the quality of a yard impacts purchasing decisions
Feelings about caring for one’s own yard

Survey Highlights

Yards are important to American homeowners. Most Americans think it is important to have a yard (83%) and to spend time outside in the yard (75%). For those that have a yard, 90% think it is important that it is well-maintained.  

It is also important to people to live in an area where they can see or walk to trees, grass or nice landscaping. And the majority of Americans (71%) also feel that it is important for their neighbors to have well maintained yards too. The majority of Americans (67%) think professional landscape help would allow them to have a nicer yard, while only 33% of Americans who have a yard strongly agree that they have the knowledge and skills to keep their lawn and plants healthy and looking good.

Press release about the survey
Survey report
Infographic

Media who want more detailed results, or complete methodology, including weighting variables should contact lisa@landscapeprofessionals.org or call the NALP office at 800-395-2522.

National Survey of Consumer Spending Habits on Landscape Services

To better understand consumers spending habits on lawn and landscape related services, we commissioned Harris Interactive, a nationally recognized research firm, to conduct an online survey of among 2,219 adults ages 18 and older across the U.S. from February 7-11, 2013.

Those surveyed were asked:

  • What professional lawn and landscaping services are expected to be purchased in the next year
  • Amount spent on these services in past year and amount expected to spend in the next year
  • Reasons for hiring a professional for lawn and landscape services

SURVEY HIGHLIGHTS

The study, conducted on behalf of PLANET (now the National Association of Landscape Professionals) in February 2013, surveyed 2,219 adults ages 18 and older, of whom 1,830 have a lawn or landscape. Thirty-five percent have hired professionals to perform lawn and landscape services, with those in the South (38 percent) and West (40 percent) being more likely to hire a professional than those in the Midwest (29 percent.)

While overall consumer spending is expected to remain steady in most categories, landscape maintenance (mowing, edging, leaf cleanup) will see a slight increase in spending ($700 on average in the coming year1 vs. $600 in the past year2, as well as landscape design/installation ($1,2003 in the coming year1 vs. $1,0003 in the past year2).

Responses indicate that the biggest spending increase will likely be in the design/build area, with a potential for spending to double3 ($2,9001 on average from $1,4002).

Where are people spending the most money?

In the past year, consumers who have a lawn or landscape purchased the following:
  • 18 percent on Landscape Maintenance/Care ($600 average spent)
  • 16 percent on Lawn Care ($400 average spent)
  • 11 percent on Tree Care ($400 average spent)
  • 7 percent on landscape design and/or installation
  • 5 percent on building of patios, decks, walkways or outdoor kitchens.
  • 3 percent on outdoor lighting.
  • 3 percent on holiday outdoor lighting and décor.
  • 2 percent on installation of an irrigation system
  • 2 percent on water features

Men outpace women when it comes to hiring professional landscape help over the past year (39 percent vs. 32 percent), and younger adults, ages 18 to 34, stand out as most likely to have hired professionals the building of outdoor living spaces, patios and walkways over the past year (9 percent vs. 3 percent of those aged 35+).

Media who want more detailed results, or complete methodology, including weighting variables should contact lisa@landscapeprofessionals.org or call the NALP office at 800-395-2522.

1Among those who will purchase any landscape/care from a professional over the next year
2Among those who purchased any landscape/care from a professional over the past year
3Due to the sample size, the findings are directional rather than predictive.

National Survey of Consumer Perceptions About Yards, Landscapes and Landscape Companies

To better understand what homeowners feel about their landscapes and get their perceptions of professional landscape companies, we commissioned Harris Interactive, a nationally recognized research firm, to conduct an online survey of 2,893 adults ages 18 and older across the United States from Dec. 11-13, 2012.

Those surveyed were asked the following questions:

  • How important is the upkeep of your yard/landscape?
  • Why do you think it is important to maintain your yard/landscape?
  • What do you use your yard/landscaped area for?
  • How do you find a lawn care or landscape company?
  • What do you look for in a professional company?

SURVEY HIGHLIGHTS

The survey found that 88 percent of U.S. adults have a yard or landscape and that 77 percent have had some interaction with a professional landscape or lawn care company. U.S. adults in the South (91 percent) are most likely to have a yard or landscape. The survey clearly demonstrated that people place a high value on their yards and landscapes. When asked about the importance of the upkeep and care of their yard/landscape to the look of your home, an impressive 81 percent said that it was important to them; of that group, 23 percent said it was extremely important. Most older Americans, including women 55 and over (92 percent) and retired people (90 percent), thought it was important to care for their yard and landscape.

For the majority of the respondents (42 percent), pride in their home was the reason given for maintaining or improving their yard or landscape. Other reasons given included to create a relaxing outdoor space (16 percent), to protect property value (15 percent), to have a safe place for kids to play (8 percent), and to connect with nature (7 percent). When asked what they use their yard or landscape for the most, the clear choice was for relaxing (26 percent), followed by planting flowers or vegetables (17 percent); spending time with family (14 percent); playing with pets (11 percent); kids play areas, dining or BBQ, and entertaining (at 7 percent each), and sports and recreation (1 percent).

Referrals (53 percent) are still the most popular way respondents use to find or choose a lawn care or landscape company. Other methods include by online search (27 percent), phone book (19 percent), online reviews (17 percent), advertising (14 percent), media coverage (8 percent), outreach from the company (7 percent), an association referral (4 percent).

Price (69 percent) and quality (68 percent) were equally valued as the most important trait/aspect when selecting a lawn care or landscape company. Also high on the list were customer service (35 percent), references/recommendations (33 percent), and licensed/certified staff (26 percent), followed by types of services offered (9 percent), offering sustainable practices (9 percent), and the image or look of the company and employees (6 percent).

Media who want more detailed results, or complete methodology, including weighting variables should contact lisa@landscapeprofessionals.org or call the NALP office at 800-395-2522.