Industry Growth Initiative

NALP is leading the charge to grow the industry and its workforce!

While the landscape industry is diverse, the primary needs of its professionals are not - landscape operators need employees and businesses need to grow.
Through the NALP Foundation and the Industry Growth Initative, the National Association of Landscape Professionals is driving growth for the industry and its workforce by strengthening Americans' appreciation of outdoor spaces where they live, work, and play. We want to show the public what we already know - that life, and life's work - are best enjoyed outdoors. We need your support to:

Grow It All!

Support in this area will allow us to work in growing the industry and its workforce, enabling the greatest possible support for the industry's future. Pledges to this fund ensure our voice is loud and strong and raises above the din of others in recruiting men and women to the profession and in promoting the value of the industry. Support for this fund will be put toward activities defined below.

Grow The Workforce

NALP will attract 100,000 new people to the industry by 2025 by:
  • Raising awareness about professional careers in the landscape industry
  • Improving the perception of the landscape industry careers as a viable and rewarding profession
  • Increase the number of well-educated, professional-level employees working in the industry

Grow The Industry

We are demonstrating the environmental, financial, and enjoyment value of healthy lawns and outdoor living spaces by:
  • Enabling a strong, positive media presence about the industry
  • Showcasing the value healthy lawns and landscapes bring to families, their communities and the environment
  • Influencing home and business owners about the benefits of investments in their outdoor spaces