EDUCATION FOR THE WHOLE TEAM



CEOs, Owners and Managers

The best business people never stop learning and LANDSCAPES' business and strategy focused education makes it the best place to innovate your operational plans and strategies to improve your business. We excel at bringing together the most successful business owners and the brightest minds to help you uncover insights to take your business to the next level.

Here Are Some Sessions Recommended for You
(View the Schedule Page for a Complete List)

Specialty Summits (Ticketed Event)

Join the popular day-long summits taught by industry experts who will share case studies and real world examples during any of the five summits including: Landscape Management, Design Build, Lawn Care, Irrigation, or Snow & Ice Management. View the Specialty Summit schedule

CEO Forum (Ticketed Event)

Bestselling sports author and Fortune 500, award-winning speaker, Ross Bernstein, will lead the CEO Forum with his keynote speech “The Champion's Code,” which breaks down the DNA that makes champions in sports so unique and applies those lessons to business. Bernstein will explain why certain teams win consistently, whereas others don't. Learn how to separate your company from the rest of the pack through servant leadership, by creating a culture of excellence, by developing deeper relationships, and by giving extraordinary customer service. Network and workshop ideas with other CEOs and executives. Lunch is included in this event.

Power Sessions

Make time for the power sessions with successful company owners Jim McCutcheon of HighGrove Partners, Frank Mariani of Mariani Landscape, Marty Grunder of Grunder Landscaping and Steve Cesare of the Harvest Group.

Navigating the H-2B Program

Arnulfo Hinojosa
Learn about the current H-2B environment, best practices that ensure your compliance with federal regulations, and how to make the program part of the solution to your labor demands.

Lean in the Landscape Industry

Ben Gandy
What are lean applications in the landscape industry? Green industry veterans share their knowledge about what works, what doesn’t and what adds value.

Are You a Fierce Leader?

Bill Arman, Ed Laflamme
Do you inspire, engage and motivate your teams to perform to their fullest potential? Discover your strengths and weaknesses so you can become a fierce, fair and respected leader.

Build a High-Performance Team and Winning Culture

Bruce Wilson, Robert Clinkenbear
Learn the fundamental principles of a high-performing culture and how to instill a sense of “none of us is as good as all of us” philosophy throughout the company.

Process: A Recipe for Team Success

James Call, Jason New
Hear from experts who will show you why leading with process will help take the inconsistency out of the workplace and propel your team forward.

A Growth Roadmap to Maximize Profits and Value

Judy Guido
Discover practical, usable tools, techniques and education to grow your people and profits, while reducing your overhead and increasing your cash flow.

Robots: Friend or Foe?

Justin Crandall
Learn what has worked and not worked in over 200 robotic mower installations and hear how you can prepare your company for this technological disruption.

How Culture and Technology are Changing the Modern Workforce

Kelly Dowell, Peter Kehoe, Miles Kuperus & Lucas Melograno
Hear from NALP’s Young Professionals as they discuss how technology is being used to improve safety, automate sales and marketing, streamline account management processes and enforce crew training. Learn about current cultural trends in progressive companies.

Powerful QuickBooks Tools, Tricks and Strategies

Monica Muir
Discover surprising and powerful QuickBooks features that help you increase profitability. Learn about job costing, identifying profitable accounts or jobs, monitoring finances and time-saving workflow strategies.

Financial Management of the Landscape Business

Peter Holton
Explore advanced concepts related to financial management of business including cash flow management, budgeting, investing and preparing for a transition to a new owner.

Landscape Industry HR Hot Spots

Richard Lehr
Hear about employer rights and best practices regarding several workplace issues, including wage/hour, non-compete/confidentiality, harassment, handbooks and drug testing.


Sales, Marketing and Account Managers

LANDSCAPES is your best opportunity for professional development this year!  We bring together expert consultant and trainers who will share the latest strategies in all things marketing and account management that you can put to work right away including: digital strategy, sales tactics, creating marketing plans that work, improve your tracking and metrics and more.

Here Are Some Sessions Recommended for You
(View the Schedule Page for a Complete List)


Account Manager Training Workshop (Ticketed Event)

Ken Thomas, Ben Gandy
As the commercial landscape maintenance industry continues to grow more and more competitive it is critical for companies to understand the importance of differentiation.

Specialty Summits (Ticketed Event)

Join the popular day-long summits taught by industry experts who will share case studies and real world examples during any of the five summits including: Landscape Management, Design Build, Lawn Care, Irrigation, or Snow & Ice Management. View the Specialty Summit schedule

When the Phone Won’t Stop Ringing: Solutions to Manage Your Workload

Alison Blobner
Don’t rely on a ringing phone for sales. Discover how to manage your workload and develop a proactive strategy by using data to refine sales efforts, measure key metrics and target profitable business for your company.

Benchmarking: Making the Numbers Work for You

Andrew Dickson
Learn how to track internal metrics, understand fluctuations in performance, make meaningful comparisons to other companies and use data to drive improved performance to meet your goals.

A Marketing Strategy to Keep You Out of the Weeds

Christopher Yates
Hear how other landscape company owners have successfully marketed their businesses and leave with a marketing strategy action plan for your own company.

Successful Marketing and Sales Strategies 

Dana Davis
Learn what it takes to develop an effective marketing plan and sales program, including tips to kick off the program and measure results.

How to Sell Profitable Landscape Enhancement Services

Fredric Haskett
Learn how to understand client needs, estimate and price a job, and identify landscape enhancement services to propose to clients. Hear how these extras enhance profits and strengthen client relationships.

Delivering the “Intangibles” of the Sales Process

Gary Goldman
Hear why you should focus on the customer – not the bid – to ensure that the intangible factors such as quality, responsiveness and value are provided throughout the relationship.

Get Found Online: Digital Marketing Strategies

Jack Jostes
Learn easy, actionable digital marketing tactics that will make your company stand out from Chuck-in-a-Truck to ensure that so many high-paying landscaping clients find you that you can turn down smaller accounts.

Create a Great Marketing Plan

John Hart
Uncover the secrets to a successful marketing plan. Get hands-on experience with setting goals, identifying strategies, and understanding the organization of a purposeful marketing plan.

Power Session: Generating Big Business with Social Media Marketing

Sam Fiorella
Hear how your business can attract and convert more profitable customers through no- or low-cost social and influence marketing strategies.

Crew Leaders and Technicians

This year we added a technical track which will be offered in Spanish and in English. Whether it’s intensive safety education, plan reading, pesticide-related injury identification, turfgrass issues, pruning or equipment operation maintenance, there is a session for all levels of technicians and crew leaders. 

Here Are Some Sessions Recommended for You
(View the Schedule Page for a Complete List)

Great Crew Leader Workshop (Ticketed Event in English and Spanish)

Phil Harwood
Great crew leaders are an essential ingredient for growth and increased profitability.  Learn about professional development opportunities for crew leaders and discover an easy-to-follow roadmap to develop and inspire crew leaders.

OSHA 10-Hour Training Course for the Landscape Industry (Ticketed)

Sam Steel, PhD
Taught over 10 hours on Tuesday and Wednesday, the OSHA authorized Landscape Industry 10-Hour Course will give your crew the most intensive industry-specific safety training there is. Participants will receive a 10-hour student course completion card and a certificate from NALP.

Specialty Summits (Ticketed Event)

Join the popular day-long summits taught by industry experts who will share case studies and real world examples during any of the five summits including: Landscape Management, Design Build, Lawn Care, Irrigation, or Snow & Ice Management. View the Specialty Summit schedule.

Technical Skills Workshop (In English and Spanish - Sign Up Required)

This is a new day and a half long learning experience on Thursday and Friday is part classroom and part hands-on technical training. Sessions include:

Analyzing and Identifying Turf Problems
Clint Waltz
Real-world case studies demonstrate the importance of identification of biotic and abiotic turfgrass issues, including pests, pesticide-related and environmental injuries.  Tips for communicate with consumers to set reasonable expectations will be shared.

Landscape Math/Plan Reading
Zach Johnson, Tim Schawecker
Unlock your inner math skills with those formulas and practices needed to correctly calculate for lawn care, landscape maintenance and installation.

Landscape Ornamentals: Pruning the Right Way (I & II)
Marcus Duck
Learn the basics of plant anatomy and physiology and how to implement proper pruning practices to set yourself apart as a professional horticulturist.

Equipment Operation & Maintenance (I & II)
Shane Evans
Tired of your equipment not running when you need it to? Discover the steps you need to take to prevent equipment failure through operations, predictive and preventative maintenance.